Archive for the ‘Top’ Category

Super Bowl Ads 2010: Lots of Chips and Beer, Light On Gadgets [Super Bowl]

Did you blink during the Super Bowl commercial breaks? Too bad if you did, because it means you may have missed the anemic number of gadget or tech-related commercials worth talking about tomorrow at the water cooler. But! Megan Fox!

Megan Fox is an obvious choice, for obvious reasons (if she’s your thing): She had a Motoblur, and we’re a gadget blog! See? Obvious. Anyway, tweeting from a tub on her new phone, she pondered what would happen if she sent a picture of her bathing out to the world. Hijinks ensued, people were hurt, and even a gay couple somehow got distracted by the fox that is Megan Fox:

And such is the power of Fox that there were scenes that didn’t make the final cut.

Then there was Beyonce, fresh off her Grammy performance, performing again for Vizio. Surrounded by Internet memes and celebrities, Twitter and what appeared to be an army of automobile assembly line robots (hopefully not ones from Toyota), she sang and sold that company’s Via/Internet Apps technology. Think Internet on your HDTV, not because I say so or because that’s exactly what it is, but because that’s the message Vizio assaulted viewers with during the 60-second clip:

Tough love was the story for Intel’s Jeffrey the Robot. The commercial was supposedly for Intel’s Core processor line, but I know the truth: Robot uprising. It 20 years’ time we can all look back at this commercial, when poor Jeffrey was snubbed For The Last Time by his human overlords:

Lastly, there’s one we actually covered yesterday. Google. Its poignant ad about a search-happy boy in love with a French girl aired yesterday, on the Internet, which is probably fitting. We’ll revisit it again here if you missed it tonight:

Sigh.

Personally, for me the ads were a bit stale this year. Even the Bud Light beer ads, which have made me laugh out loud on occasion in years past, felt a little tired. Betty White was a standout though, and there were back-to-back ads depicting grown men in their underwear. Possibly a first there. Also a first: Seeing a two-timing baby talk about eTrade while his “milk-a-holic” girl on the side blew up his shit over a webcam.

The one Bud Light ad I will give props to, however, was their Autotune bit. It’s a stretch including here on Gizmodo, but we have a history with that app (iPhone, anyone?), and we’ll take an opportunity here to thank Budweiser for hopefully killing the tech off for good with this Super Bowl ad:

OK, I admit it, I smiled a bit watching that a second time. Guilty.

The entire crop is over at YouTube in one convenient package (Fox’s is notably absent at the moment, although they appear to be updating throughout the night).

The True Odds of Airborne Terror Chart [Terror]

After the crotchbomb there has been a lot of noise about airplane security again—you can see how stupid the leaked new flight rules are here. But what’s the actual risk of an airplane attack? Here’s the definitive chart:

As you can see, the chances are very slim. As slim as the chances of the new security rules having any real effect in preventing any new attacks, sadly.

Your Next Body Is Growing In a Lab Right Now [This Cyborg Life]

At TEDMED, I witnessed video clips showing science I never knew was so advanced. Dr. Anthony Atala has been growing human tissue and organs, in a lab, for nearly two decades. He’s even printed kidneys from a cell-stuffed inkjet printer.

The footage below is from the Wake Forest Institute for Regenerative Medicine, one of the world’s largest labs dedicated to regenerative medicine—a field interested in repairing or replacing human tissue so the body can self-heal.

This collection is sort of a greatest hits of Dr. Atala’s last 20 years of research (no, none of this was done overnight on a whim), though almost none of what you’ll see has left the lab for clinical trials. Karen Richardson, Sr. Communications Manager at the lab, walks us through the videos in the gallery below. Watch the clips, then scroll down for our Q&A with mad (but completely sane) scientist Dr. Anthony Atala.

Interview With Dr. Atala

What can we do in organ growing/generation today?

Laboratory-grown organs and tissues are already benefiting patients today. For example, laboratory-grown bladders are being tested in children with spina bifida and adults with spinal cord injuries and will soon be tested in patients with bladder cancer. Tissue engineering technology has been used to repair narrowed urethras, the tube that empties urine from the body.

What will we be doing in 5 years?

We are currently working to engineer 22 different tissues and organs in the laboratory, including blood vessels, heart valves, bone, muscle, kidneys livers. Scientific progress isn’t always linear, so it’s impossible to predict how long it will take to reach our goals.

In 10?

In addition to tissue engineering, our lab and others are working toward cell therapies to benefit a variety of conditions, from diabetes to urinary incontinence and heart failure. There are many challenges to overcome—and the timeframe is impossible to predict—but we do see promise in these technologies.

In 20? (I know, totally nuts, but that’s what makes it so fun.)

I don’t know how long it will take, but I do foresee a future when organs will be available off-the-shelf, ready to “plug in” and replace injured or diseased organs. I believe we’ll have a boutique of technologies that will includes tissue engineering and cell therapies and doctors will select the ideal treatment based on the patient’s needs.

[Lead image: A human bladder is engineered in the laboratory using a biodegradable, three-dimension scaffold that supports bladder cells while they multiple and develop. A technician is "seeding" cells on the scaffold. (Wake Forest Institute for Regenerative Medicine). For more information on these projects, go here.]

This week, Gizmodo is exploring the enhanced human future in a segment we call This Cyborg Life. It’s about what happens when we treat our body less as a sacred object and more as what it is: Nature’s ultimate machine.

Google Maps Navigation: A Free, Ass-Kicking, Turn-by-Turn Mobile App [Apps]

Google’s free turn-by-turn navigation for Maps is the news this morning and even in Beta, they got a lot right. It has Google Maps tech, like street and satellite view and search-driven voice controls. Here’s what you need to know.

• It’s android OS 2.0 only for now. And will be available when devices like that ship. (Google demo’d the app to us on a Droid, FWIW.) Other platform support will be announced “by carriers and phone makers” when they’re ready, but Google implied they are working closely with Apple now on it.
• Addresses are input by both text and voice (using the same tech as in the iPhone’s Google mobile app). But the app can take things like business names and restaurant types as well as soft queries like “that museum that has the king tut exhibit” and return a list of suggested locations
• The traffic data, as on Google Maps, is driven by multiple sources. Typically, this means data from local road authority services like the Bay Area’s Caltrans department’s highway cameras, but also data from cellphones using Google Maps.
• It’s free, and there are no ads. There’s nothing like it in the App store that’s less than $50 bucks a year.
• Maps cache along your intended route, so even if your connection dies along the way the route will still show you what you need to see, and voice synthesis of street names still works, too.
• Like most cloud map services, you’ll never need to update your map data.
• It has satellite view, which is super cool for context on the street, but also, it has streetview. Streetview images come up, overlayed with arrows, when you’re supposed to turn. Or at your final destination. Since streetview images have metadata on direction faced and position, Google Maps Navigation intelligently draws the arrows where you’re supposed to go. Sort of.
• Traffic icon is simple — green, yellow and red according to flow of traffic, with time to arrival numbers next to the symbol. If you click on the traffic icon, the map zooms out to show congestion points along your route.
• There’s no multiple route selection to help you plan a day’s drive of many locations. But you can search for locations (gas, eateries) along your route, and those results will show up on the map as long as they’re within a radius that moves long your path.
• You can go to a navigation point by simply holding onto a point on the map.
• You can bookmark locations as icons on your Android phone’s home page.
• If Google sells this in the app store for zero dollars, those millions of bucks Apple makes off of GPS app sales will likely disappear. It’s not for us to worry about until there’s no more GPS competition except Google, and we’re dependent on their pace of progress, but no competition is a bad thing. And it’s a little strange that Google’s search money is going to pay for a free map app that is competitive with stuff that costs $100 a year from full time GPS makers like TomTom. Unfair is the word that comes to mind. But I can’t say I don’t want this App.
• The data on the map, like traffic, satellite view and points of interest, are called layers. Google said it would be easy for them to add more layer, so its ostensibly possible to add things like Google Latitude support, and other neat tricks. Maybe they’ll open up an API for it.
• There’s a landscape and portrait mode, as well as a big-icon UI for dashboard usage.
A visual tour of Google Maps Navigation:

Phil Schiller: No More Apple Products This Year [Apple]

People are mumbling about incoming this and that “coming soon” from Apple. Normally, we don’t have a clue about what really goes one at Cupertino. Sometimes, however, we hit gold, lurking in the dark. Others, we get The Word.

This time we got official word in the last one-on-one media briefing from Apple, in which they told Brian about the new iMac 27, the new Unibody MacBook, and new Magic Mouse. We were talking casually about about it, and he mentioned something that Phil Schiller told him: There are not going to be any new Apple products this year. Yes, that’s what my favorite Apple VP said. No más cosas de la manzana, ¿comprende?

It’s something obvious, sure, but since some people keep rumor mongering about some imminent products from Cupertino, I thought it would be a good idea to post that nugget of information here. And stop the stupid rumors on their tracks.

In other words: Don’t hold your breath or credit card. That magic MacBook with the new Intel CPU and chipset? Not gonna to happen in 2010. Carry on.

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