HTC You ad campaign unveiled (update: video!)
HTC’s definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that’s launching today. Considering HTC’s recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.
Update: And the commercials have gone live on YouTube as well — we gotta say, we’re pretty into them. Check ‘em after the break.
Continue reading HTC You ad campaign unveiled (update: video!)
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HTC You ad campaign unveiled (update: video!) originally appeared on Engadget on Mon, 26 Oct 2009 00:20:00 EST. Please see our terms for use of feeds.
HTC HD2 hands-on and impressions… on video!
We had a chance to give HTC’s newest darling device — the Windows Mobile 6.5-sporting HD2 — a more thorough hands-on today, and we wanted to share our impressions. Firstly, we must say that HTC has done perhaps its most ambitious skinning job ever here. So while this does run atop Windows Mobile 6.5, you rarely see the OS poking through the gorgeous new Sense user interface the company has created. If you’re used to TouchFLO 3D (or Sense on Android), this should seem old hat to you, but keep in mind there are some major changes here that dramatically affect the Windows Mobile experience. As you probably already know, the Snapdragon-based device sports a 1GHz MSM8250 CPU, a massive, 800 x 480 capacitive display (with multitouch functionality thanks to more tinkering from HTC), a 5 megapixel camera with dual LED flashes, a 3.5mm headphone jack, FM tuner, and GPS chip on-board.
We were frankly blown away with how slick this phone is. Mind you, WM 6.5 still shows its not-so-fresh colors here and there, but the general experience of using the device is handled mainly through the Sense interface, and it blows the hinges off of any other Windows phone experience we’ve had. Ever. From the lag-free gestures which get you around the device, to image pinching and zooming with that aforementioned multitouch, the hesitation-free jumps in and out of applications, and typing on the sprawling, HTC-ified onscreen keyboard, using the HD2 is a joy. There’s no getting around the fact that the phone is still very much anchored to Windows Mobile, but what HTC has done here is nothing short of a revelation. Why Robbie Bach didn’t bring this up on stage today at Microsoft’s open house event is anyone’s guess — though we have to imagine that when your OS is this heavily gutted (HTC has even completely removed stock apps like calendar and contacts and replaced them with its own versions, and the company had to hand-roll the capacitive / multitouch interfacing), it might not be the best example of what you’ve done. We’ll be waiting with bated breath till we get more hands-on time with this phone, but until then, we can all enjoy some lengthy video of the device in action… so check it out after the break.
Update: Second video is up!
Continue reading HTC HD2 hands-on and impressions… on video!
Filed under: Cellphones
HTC HD2 hands-on and impressions… on video! originally appeared on Engadget on Tue, 06 Oct 2009 18:07:00 EST. Please see our terms for use of feeds.
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Posted: October 6th, 2009
at 7:07pm by Joshua Topolsky
Topics: HtcHd2, Microsoft, SenseExperience, SenseUi, WindowsMobile, WindowsMobile6.5, features, hd2, htc, htc hd2, sense experience, sense ui, windows mobile, windows mobile 6.5, wm, wm 6.5, wm6.5
