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	<title>Tools N Gadgets &#187; Phones</title>
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		<title>Apple’s Slow and Careful Crisis Management Doesn’t Always Work</title>
		<link>http://www.toolsngadgets.com/2011/04/29/apple%e2%80%99s-slow-and-careful-crisis-management-doesn%e2%80%99t-always-work/</link>
		<comments>http://www.toolsngadgets.com/2011/04/29/apple%e2%80%99s-slow-and-careful-crisis-management-doesn%e2%80%99t-always-work/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 22:55:50 +0000</pubDate>
		<dc:creator>Brian X. Chen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[location controversy]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=65090</guid>
		<description><![CDATA[Slow and meticulous is how Apple generally approaches product design, and it&#8217;s also how it handles crisis management. The company doesn&#8217;t rush, so that it can get things right the first time.
But when it comes to responding to crises, being slow hasn&#8217;t always been the best idea for Apple.
Macworld editorial director Jason Snell published a [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 670px"><img title="iPhone 4" src="http://www.wired.com/images_blogs/gadgetlab/2010/06/MG_3813.jpg" alt="" width="660" height="440" />
<p class="wp-caption-text">Apple&#39;s CEO Steve Jobs videoconferences with senior designer Jonathan Ive, in a demonstration at WWDC 2010. <em>Photo: Jon Snyder/Wired.com</em></p>
</div>
<p>Slow and meticulous is how Apple generally approaches product design, and it&#8217;s also how it handles crisis management. The company doesn&#8217;t rush, so that it can get things right the first time.</p>
<p>But when it comes to responding to crises, being slow hasn&#8217;t always been the best idea for Apple.</p>
<p>Macworld editorial director Jason Snell published a peculiar but intriguing piece Friday, analyzing <a href="http://www.macworld.com/article/159548/2011/04/apple_crisis_management.html" rel="nofollow">how Apple handles crisis management</a>. He notes that the way Apple responds has a clear pattern: The company takes its time to react with care and with a lot of detail. This is illustrated by the past week&#8217;s iPhone location-collection controversy and last year&#8217;s &#8220;Antennagate&#8221; debacle.</p>
<p>This technique seems idiosyncratic to some crisis-management experts, who believe companies should respond much faster in the event of a crisis.</p>
<p>“<a href="http://www.macworld.com/article/159546/2011/04/apple_ios_location.html" rel="nofollow">We live in a world that’s measured in seconds</a>,” said Michael Robinson, senior VP with Levick Strategic Communications, a firm that helps companies deal with public relations emergencies, in an interview with <em>Computerworld</em>. &#8220;Companies grow and go away in that time. If it takes a week, it might as well take a month.”&#8221;</p>
<p>Apple isn&#8217;t the only big corporation that takes its sweet time to respond to concerns. Sony, too, took over a week to <a href="http://www.wired.com/gamelife/2011/04/playstation-network-hacked/" rel="nofollow">acknowledge and publicize a massive security breach</a> that resulted in hackers potentially stealing personal information, including credit card data, from millions of PlayStation Network customer accounts.</p>
<p>Data researchers revealed April 20 that an unprotected file inside <a href="http://www.wired.com/gadgetlab/2011/04/iphone-tracks/" rel="nofollow">iOS devices stores location data</a>, dating as far back as 10 months. The file stores information about nearby cell towers and Wi-Fi access points, leaving a digital trail of your general whereabouts.</p>
<p>Apple waited an entire week to publish its response to the location-data collection discussion in the form of a <a href="http://www.wired.com/gadgetlab/2011/04/iphone-location-bug/" rel="nofollow">Q&amp;A</a>, explaining that the company had made some mistakes. And when asked why, Steve Jobs defended the company&#8217;s decision to wait:</p>
<p>&#8220;By the time we had figured this all out, it took a few days,&#8221; Jobs told <a href="http://mobilized.allthingsd.com/20110427/qa-jobs-and-apple-execs-on-tracking-down-the-facts-about-iphones-and-location/" rel="nofollow">All Things Digital</a>. &#8220;Then writing it up and trying to make it intelligible when this is a very high-tech topic took a few days. And here we are less than a week later.&#8221;</p>
<p>During last year&#8217;s iPhone 4 antenna controversy, in which some customers reported that holding the iPhone in a very natural way caused signal loss, Jobs made a similar statement to explain Apple&#8217;s slow response.</p>
<p>&#8220;We heard about [reception problems] 22 days ago and have been working our butts off. It’s not like we’ve had our heads in the sand for three months,&#8221; he said during a press conference.</p>
<p>In both these scenarios, Apple&#8217;s slow and calculated response to crises seemed to address the issues effectively, although later than some critics would have liked.</p>
<p>Snell argues that in the case of Antennagate, Apple&#8217;s idiosyncratic crisis management didn&#8217;t seem to do Apple any harm, as shown by skyrocketing sales of the iPhone 4 despite the controversy. Therefore Apple will probably go unharmed with the location-data fiasco, too.</p>
<p>&#8220;I’m not convinced that Apple’s been given any reason to believe that its approach to crisis management is wrong,&#8221; Snell writes.</p>
<p>But it&#8217;s worth noting that in another major &#8220;crisis,&#8221; Apple&#8217;s slow-to-respond M.O. didn&#8217;t bode well.</p>
<p><span id="more-65090"></span></p>
<h2>How Apple Fumbled &#8216;MobileMess&#8217;</h2>
<p>Think back to the debut of MobileMe, Apple&#8217;s $100-per-year online service for e-mails, calendars and contacts.</p>
<p><a href="http://www.wired.com/gadgetlab/2008/07/apple-slammed-f/" rel="nofollow">MobileMe was riddled with bugs and glitches</a> when it launched in 2008. Then things got worse. There was an outage that left 1 percent of MobileMe customers (20,000 people) without e-mail for weeks. Some reported temporarily losing thousands of their e-mail messages due to the glitch.</p>
<p>Even if that was just a small portion of MobileMe customers, an e-mail outage is a serious problem, especially when it&#8217;s a paid service. You could miss important notes related to job offers, family members and friends.</p>
<p>During the MobileMe debacle, which critics dubbed &#8220;MobileMess,&#8221; Apple didn&#8217;t respond to queries from press. And for customers, it issued a vague statement acknowledging the problem, but gave no clear estimate of when the problem would be fixed.</p>
<p>It was the same slow and cautious crisis-management technique that we saw again this week, but with a different outcome.</p>
<p>Throughout the weeks of e-mail blackout, there weren&#8217;t regular updates assuring customers of what was happening, each step of the way. The only status update from Apple was, &#8220;We understand this is a serious issue and apologize for this service interruption. We are working hard to restore your service.&#8221;</p>
<p>But by the time the problem was fixed, it was too late. MobileMe&#8217;s brand was damaged forever. And the consensus among technology writers, and even Steve Jobs, was that MobileMe was &#8220;<a href="http://www.telegraph.co.uk/technology/apple/7640153/Apples-10-worst-products.html" rel="nofollow">not up to Apple&#8217;s standards</a>.&#8221;</p>
<p>&#8220;<a href="http://www.nytimes.com/2008/07/24/technology/personaltech/24pogue-email.html?pagewanted=1" rel="nofollow">It&#8217;s amazing that Apple doesn&#8217;t recognize this situation</a>,&#8221; <em>New York Times</em> columnist David Pogue wrote on the &#8220;MobileMess&#8221; debacle in 2008: </p>
<blockquote><p>This is an airplane that&#8217;s stuck on the runway for hours with no food or working bathroom. And the pilot doesn&#8217;t come on the P.A. system to tell the customers what the problem is, what&#8217;s being done to fix it, how much longer they might be stuck, and how he empathizes with their plight. Instead, he comes on once every three hours to repeat the same thing: &#8220;We apologize for the inconvenience.&#8221;</p>
</blockquote>
<p>The difference between MobileMe and the location controversy? In the case of MobileMe, customers affected by early bugs and the e-mail outage were the ones demanding answers. They didn&#8217;t get the attention they needed from Apple, and for many, MobileMe could no longer be trusted.</p>
<p>In the case of the location-collection controversy, it was mostly the media and some senators demanding transparency from Apple, not thousands of customers complaining, and so, Apple will probably continue selling millions of iPhones anyway.</p>
<h2>Customers Deserve a Quicker Response</h2>
<p>While Apple&#8217;s late response to the location controversy was indeed effective, I&#8217;m not convinced this was the best way to handle the situation. Customers, not just journalists, deserve to have an idea of what&#8217;s going on with their products sooner.</p>
<p>If its explanation is to be fully believed, Apple had to know that it was a mistake to store a year&#8217;s worth of geodata on iPhones the minute it took a look at the file. It could have defused the situation sooner by acknowledging that there was an error, while promising that it was working on a full explanation and a fix to come later.</p>
<p>Apple even had a prefabricated response waiting for it. When asked, Apple could have pointed journalists to a letter its general counsel penned almost one year ago <a href="http://www.wired.com/gadgetlab/2011/04/apple-iphone-tracking/" rel="nofollow">disclosing the iPhone&#8217;s location-data methods</a> to Congressman Edward Markey (D-Massachusetts). Most of what appeared in Apple&#8217;s Q&amp;A this week was already buried inside that year-old legal letter.</p>
<p>Finally, the only reason the location issue ever came to light was that Apple&#8217;s security team simply <a href="http://radar.oreilly.com/2011/04/apple-location-tracking.html" rel="nofollow">didn&#8217;t respond to questions from the two data scientists</a> who originally published a story on the issue: &#8220;We&#8217;ve contacted Apple&#8217;s Product Security team, but we haven&#8217;t heard back,&#8221; they wrote.</p>
<p>A slow and thorough response to a crisis can work for Apple, but with the location-tracking controversy, the issue could have been avoided altogether with a single response.</p>
<p>As it turned out, the location-tracking issue was not an immediate or huge concern. But in the future, Apple might not be so lucky if its mistakes prove to be more serious. The company should reevaluate its crisis-management technique before it gets into another MobileMess.</p>
]]></content:encoded>
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		<title>Unofficial Windows Phone 7 updater removed</title>
		<link>http://www.toolsngadgets.com/2011/04/09/unofficial-windows-phone-7-updater-removed/</link>
		<comments>http://www.toolsngadgets.com/2011/04/09/unofficial-windows-phone-7-updater-removed/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 01:18:18 +0000</pubDate>
		<dc:creator>George Wong</dc:creator>
				<category><![CDATA[CellPhones]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Windows phone 7]]></category>
		<category><![CDATA[nodo]]></category>
		<category><![CDATA[team chevronwp7]]></category>
		<category><![CDATA[unofficial]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[updater]]></category>
		<category><![CDATA[wp7]]></category>

		<guid isPermaLink="false">http://www.ubergizmo.com/?p=69452</guid>
		<description><![CDATA[
			 
Remember the Windows Phone 7 updater by Team ChevronWP7 that allowed you to update your WP7 phone regardless of what model it may be and the warning Microsoft issued about it possibly putting your phones into an unserviceable state? There were di...]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-69453" title="Windows Phone 7 jailbreak" src="http://www.ubergizmo.com/wp-content/uploads/2011/04/01_wp7-jailbreak.jpg" alt="Windows Phone 7 jailbreak" width="600" height="400" /></p>
<p>Remember the <a href="http://www.ubergizmo.com/2011/04/windows-phone-7-nodo-now/" rel="nofollow">Windows Phone 7 updater</a> by Team ChevronWP7 that allowed you to update your WP7 phone regardless of what model it may be and the <a href="http://www.ubergizmo.com/2011/04/microsoft-warns-chevronwp7-updater-prevent-official-updates/" rel="nofollow">warning</a> Microsoft issued about it possibly putting your phones into an unserviceable state? There were disputes over the whole issue, with some folks saying that they&#8217;ve received notifications to official updates even after updating their phone unofficially. Well it looks like it does&#8217;nt matter anymore. Regardless of whether it negatively affects your WP7 device or not, the ChevronWP7 updater has been pulled off the internet because Microsoft told the developer that the tool was &#8220;breaking phones.&#8221; So there might be a possibility that users who updated their phones with the unofficial updater could be stuck on NoDo forever. The developer is working on how to rectify the solution, but until then it looks like a system restore of the phone to its original state should do the trick, which not many users are willing to do for now. I guess we&#8217;ll have to wait for the next WP7 Update to arrive first. Read the <a href="http://blog.walshie.me/2011/04/08/an-update-on-the-homebrew-update-front/" rel="nofollow">blog post</a> about the updater being removed.</p>
<p><a href="http://www.ubergizmo.com/2011/04/unofficial-windows-phone-7-updater-removed/" rel="nofollow">Unofficial Windows Phone 7 updater removed</a>, By <a href="http://www.ubergizmo.com" rel="nofollow">Ubergizmo</a>. <b>Top Stories</b> : <a title="Atrix Review" href="http://www.ubergizmo.com/2011/03/motorola-atrix-review/" rel="nofollow">Atrix Review</a>, <a title="Motorola Xoom Review" href="http://www.ubergizmo.com/2011/04/motorola-xoom-review/" rel="nofollow">Motorola Xoom Review</a>, </p>
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		<title>How Angry Birds Is Becoming the Next Super Mario</title>
		<link>http://www.toolsngadgets.com/2011/01/28/how-angry-birds-is-becoming-the-next-super-mario/</link>
		<comments>http://www.toolsngadgets.com/2011/01/28/how-angry-birds-is-becoming-the-next-super-mario/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 23:00:00 +0000</pubDate>
		<dc:creator>Brian X. Chen</dc:creator>
				<category><![CDATA[App Stars]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Media Players]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Rovio]]></category>
		<category><![CDATA[angry birds]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=58279</guid>
		<description><![CDATA[
Editor&#8217;s note: This article is part of a series of profiles about hit apps and the successful programmers behind them.
See Also:
How Flipboard Turned Web Noise Into iPad Gold
 

You can&#8217;t go a day without hearing someone mention Angry Birds.
Fans on Twitter share pictures of cakes they decorated with the Angry Birds characters. On YouTube, parents [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_58281" class="wp-caption alignnone" style="width: 670px"><a href="http://www.wired.com/images_blogs/gadgetlab/2011/01/angrybirds.jpg" rel="nofollow"><img class="size-full wp-image-58281" title="angrybirds" src="http://www.wired.com/images_blogs/gadgetlab/2011/01/angrybirds.jpg" alt="" width="660" height="528" /></a>
<p class="wp-caption-text">Rovio CEO Mikael Hed (left) and Rovio &quot;Mighty Eagle&quot; Peter Vesterbacka (right) have cracked the App Store code. Photo: Jon Snyder/Wired.com</p>
</div>
<div class="sidebar-right"><a href="http://www.wired.com/gadgetlab/tag/app-stars" rel="nofollow"><img class="alignnone size-full wp-image-55401" title="appstars" src="http://www.wired.com/images_blogs/gadgetlab/2010/12/appstars.gif" alt="" width="200" height="185" /></a><br />
<em>Editor&#8217;s note: This article is part of a series of profiles about hit apps and the successful programmers behind them.<strong></p>
<p>See Also:</strong></p>
<li><a href="http://www.wired.com/gadgetlab/2010/12/flipboard-ipad-app/" rel="nofollow">How Flipboard Turned Web Noise Into iPad Gold</a></li>
<p></em><em> </em></p>
</div>
<p>You can&#8217;t go a day without hearing someone mention <em>Angry Birds</em>.</p>
<p>Fans on <a href="http://twitpic.com/1sbaod" rel="nofollow">Twitter share pictures of cakes</a> they decorated with the <em>Angry Birds</em> characters. On YouTube, parents post videos of their <a href="http://www.youtube.com/watch?v=pGtrXyIJdRs" rel="nofollow">kids playing <em>Angry Birds</em></a> in real life. Even talk show hosts like Conan O&#8217;Brien can&#8217;t resist cracking a joke about the game every night.</p>
<p>The game&#8217;s creator Rovio on Friday announced a new game, <em>Angry Birds Rio,</em> based on a movie made by Fox. (See teaser images below.)</p>
<p>The game is so ubiquitous it&#8217;s almost obnoxious. Some tech observers previously dubbed <em><a href="http://www.businessinsider.com/angry-birds-is-the-new-pac-man-2010-12" rel="nofollow">Angry Birds</a></em><a href="http://www.businessinsider.com/angry-birds-is-the-new-pac-man-2010-12" rel="nofollow"> the new <em>Pac-Man</em></a>, but that wasn&#8217;t enough for the game&#8217;s makers.</p>
<p>&#8220;What we&#8217;re doing is we&#8217;re building out the <em>Angry Birds </em>world,&#8221; said Peter Vesterbacka, whose business card title reads &#8220;Mighty Eagle&#8221; of Rovio. &#8220;<em>Pac-Man</em> is only one game. Mario is a better benchmark.&#8221;</p>
<p><span id="more-58279"></span></p>
<div class="wp-caption alignnone" style="width: 670px"><a href="http://www.wired.com/images_blogs/gadgetlab/2011/01/AB-Rio_-Key-Art.jpg" rel="nofollow"><img title="Angry Birds Rio" src="http://www.wired.com/images_blogs/gadgetlab/2011/01/AB-Rio_-Key-Art-660x334.jpg" alt="" width="660" height="334" /></a>
<p class="wp-caption-text">Rovio announced a new Angry Birds game based on a movie made by Fox. The game is due out March on multiple game platforms. Image courtesy of Rovio</p>
</div>
<p><em>Angry Birds</em> first appeared in Apple&#8217;s iPhone App Store in December 2009. Since then, the game has expanded to multiple devices, including the iPad, Android phones and the Sony PlayStation Portable, amassing over 75 million downloads to date, according to Rovio. The majority of sales comes from the App Store, where <em>Angry Birds</em> has consistently ranked a best seller.</p>
<div class="wp-caption alignright" style="width: 327px"><a href="http://www.wired.com/images_blogs/gadgetlab/2011/01/AB-Rio_Domestic-Movie-One-Sheet1.jpg" rel="nofollow"><img title="Angry Birds Rio movie poster" src="http://www.wired.com/images_blogs/gadgetlab/2011/01/AB-Rio_Domestic-Movie-One-Sheet1-660x976.jpg" alt="" width="317" height="469" /></a>
<p class="wp-caption-text">Made by the creators of Ice Age, Rio will release in theaters April 15. Image courtesy of Rovio</p>
</div>
<p><em>Angry Birds</em> accentuates the business opportunity unlocked by the iTunes App Store, Apple&#8217;s digital-distribution platform for selling third-party apps for the iPhone, iPad and iPod Touch. Launched in summer of 2008, the App Store&#8217;s friction-free business model proved to be a new digital frontier where software programmers big and small had an opportunity to make serious money, whereas before, hobbyist coders were no match to major game studios and their colossal marketing budgets.</p>
<p>In the App Store, some programmers have <a href="http://www.wired.com/gadgetlab/2009/02/shoot-is-iphone/" rel="nofollow">netted hundreds of thousands of dollars</a> in sales with clever games, software utilities and DIY social marketing. Apple recently announced that iOS customers surpassed 10 billion app downloads.</p>
<p>But <em>Angry Birds </em>was not a small-team effort, nor was its success a lucky strike. Based in Finland, the Rovio game studio that makes <em>Angry Birds</em> has 40 employees and expects to expand to 100 by the end of this year.</p>
<p><em>Angry Birds</em> was actually the studio&#8217;s 52nd published game, and its 16th originally created game, according to Mikael Hed, Rovio&#8217;s CEO. He said the game&#8217;s success was carefully engineered with physics-based gameplay that made it easy to learn, while creating depth for advanced players in later stages. Add to that very cute characters and sounds, and a polished design, and you have a big hit.</p>
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		<title>Report: T-Mobile to Offer Upgraded Samsung Vibrant 4G</title>
		<link>http://www.toolsngadgets.com/2011/01/12/report-t-mobile-to-offer-upgraded-samsung-vibrant-4g/</link>
		<comments>http://www.toolsngadgets.com/2011/01/12/report-t-mobile-to-offer-upgraded-samsung-vibrant-4g/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 22:37:53 +0000</pubDate>
		<dc:creator>Mike Isaac</dc:creator>
				<category><![CDATA[4g]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Vibrant]]></category>
		<category><![CDATA[froyo]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[t mobile]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=57131</guid>
		<description><![CDATA[Pictures of what look to be leaked press promotional materials of a new Samsung Android-based smartphone have been circulating the web this morning. If they&#8217;re the real deal, it could mean that last year&#8217;s Samsung Vibrant will soon have a 4G brother.
The mystery device highlighted in the leaked materials is aptly named the Samsung Vibrant [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_57147" class="wp-caption alignnone" style="width: 670px"><a rel="attachment wp-att-57147 nofollow" href="http://www.wired.com/gadgetlab/2011/01/rumor-samsung-vibrant-4g/samsung_galaxy-4/"><img class="size-full wp-image-57147" title="samsung_galaxy" src="http://www.wired.com/images_blogs/gadgetlab/2011/01/samsung_galaxy.jpg" alt="" width="660" height="440" /></a>
<p class="wp-caption-text">A picture of Samsung&#39;s first generation Vibrant, released during the Summer of 2010</p>
</div>
<p>Pictures of what look to be leaked press promotional materials of a new Samsung Android-based smartphone have been circulating the web this morning. If they&#8217;re the real deal, it could mean that last year&#8217;s Samsung Vibrant will soon have a 4G brother.</p>
<p>The mystery device highlighted in the leaked materials is aptly named the Samsung Vibrant 4G, according to <a href="http://www.tmonews.com/2011/01/samsung-vibrant-plus-will-offer-21-mbps-4g-speeds/" rel="nofollow">pictures acquired by mobile blog TmoNews</a>. From the looks of it, the hardware specs line up <a href="http://www.wired.com/reviews/2010/08/pr_samsung_vibrant/" rel="nofollow">with the first-generation, 3G Vibrant </a> (shown above): 1GHz processor, 4-inch super AMOLED screen, 16GB SD card storage (upgradable to 32GB), all the bells and whistles of the non-4G predecessor.</p>
<p>To keep it from being a complete rehash of last year&#8217;s model with 4G tacked on to the end, the new Vibrant does seem to have a few new upgrades. First, there&#8217;s the addition of a front-facing camera (pixel resolution not yet specified), a feature that seems to be about par for the course in the <a href="http://www.wired.com/gadgetlab/2011/01/ces-android-gallery/" rel="nofollow">coming generation of smartphones we saw at CES last week</a>. While it&#8217;s playing catch-up with the iPhone 4, we think it&#8217;ll soon be a standard for higher-end smartphones in the industry.</p>
<p>Another perk: The new Vibrant will supposedly run an upgraded version of Android, version 2.2 &#8216;Froyo,&#8217; rather than the 2.1 &#8216;Eclair&#8217; of last year&#8217;s model. (Though it&#8217;s still no version 2.3 &#8216;Gingerbread,&#8217; the most recent release.)</p>
<p>What T-Mobile really seems to be hyping, according to TmoNews&#8217; photos, is the phone&#8217;s claimed increase in speed. The Vibram 4G would run on T-Mobile&#8217;s HSPA+ network, which T-Mobile spokesperson Erica Gordon says is capable of &#8220;theoretical peak download speeds of up to 21 Mbps.&#8221; Depending on the city you live in, what you&#8217;ll probably get is something closer to <a href="http://www.intomobile.com/2010/06/04/data-speed-showdown-sprint-4g-vs-t-mobile-hspa/" rel="nofollow">what independent test groups have found</a>, somewhere in the area of 4 to 5.5 Mbps down and 1 to 2Mbps up.</p>
<p>T-Mobile offered no comment to specific questions about the rumored device, and Samsung followed suit.</p>
<p>If the phone does indeed exist, T-Mobile and Samsung are most likely betting <a href="http://www.wired.com/gadgetlab/2010/08/samsung-galaxys-sales/" rel="nofollow">it will do as well</a> as its predecessors <a href="http://www.wired.com/gadgetlab/2011/01/people-buy-10-million-galaxy-s-phones-since-june-debut/" rel="nofollow">in the Galaxy S series of smartphones</a>. We&#8217;ll continue to report on news of the Vibrant 4G as it breaks.</p>
<p>See Also:</p>
<ul>
<li> <a href="http://bit.ly/eGW283" rel="nofollow">Samsung Vibrant Looks Like an iPhone, Has Battery Life to Match</a></li>
<li> <a href="http://bit.ly/hffqo7" rel="nofollow">First Look: Samsung Vibrant Rips Off iPhone 3G Design</a></li>
<li> <a href="http://bit.ly/g9zR7n" rel="nofollow">Samung</a></li>
<li> <a href="http://bit.ly/hOiGUL" rel="nofollow">First Look</a></li>
<li> <a href="http://bit.ly/hfD4l6" rel="nofollow">T-Mobile, Garmin Announce New Android Phone</a></li>
</ul>
<p><em>Photo: Samsung Vibrant (Stefan Armijo/Wired.com)</em></p>
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		<title>Google Instant Speeds Mobile Search — If You’ve Got the Bandwidth</title>
		<link>http://www.toolsngadgets.com/2010/11/05/google-instant-speeds-mobile-search-%e2%80%94-if-you%e2%80%99ve-got-the-bandwidth/</link>
		<comments>http://www.toolsngadgets.com/2010/11/05/google-instant-speeds-mobile-search-%e2%80%94-if-you%e2%80%99ve-got-the-bandwidth/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 15:48:08 +0000</pubDate>
		<dc:creator>Tim Carmody</dc:creator>
				<category><![CDATA[3G]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[wi fi]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=53761</guid>
		<description><![CDATA[
Google Instant on a PC browser has always been a clever idea in search of a use case. With the new mobile beta for Android and iOS, the search giant has found its first.
&#8220;Wouldn’t it be great to have Google Instant on mobile devices, where each keystroke and page load is much slower and you [...]]]></description>
			<content:encoded><![CDATA[<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="640" height="390" src="http://www.youtube.com/embed/R-_HxR5QFn8?rel=0" frameborder="0"></iframe></p>
<p>Google Instant on a PC browser has always been a clever idea in search of a use case. With the new mobile beta for Android and iOS, the search giant has found its first.</p>
<p>&#8220;Wouldn’t it be great to have <a href="http://googleblog.blogspot.com/2010/11/power-of-google-instant-now-in-your.html" rel="nofollow">Google Instant on mobile devices</a>, where each keystroke and page load is much slower and you frequently have just a moment to find the information you need?&#8221; writes Google engineer Steve Kanefsky. </p>
<p>Indeed. With fast hands and a full QWERTY keyboard, the time between typing &#8220;Google Instant&#8221; and &#8220;Google Ins&#8221; is minimal. On a non-PC keyboard like a phone, e-reader or remote control, it&#8217;s considerable.</p>
<p>To activate the beta, you need to be running Android 2.2 (Froyo) or iOS. Then go to google.com in your mobile browser and tap the Google Instant “Turn on” link beneath the search box. </p>
<p>The only trouble with Google Instant on mobile devices is the net connection. Google Instant works by making server calls with each stroke. To even make it work in a mobile browser, google had to create a new AJAX and HTML5 implementation to dynamically update the page with new results. </p>
<p>On a good Wi-Fi network, that&#8217;s no big deal. On 3G, it&#8217;s not a major problem. On (gasp) EDGE, it can actually make search much, much slower. </p>
<p>&#8220;With Google Instant on mobile, we’re pushing the limits of mobile browsers and wireless networks,&#8221; Kanefsky writes. &#8220;Since the quality of any wireless connection can fluctuate, we’ve made it easy to enable or disable Google Instant without ever leaving the page. Just tap the &#8216;Turn on&#8217; or &#8216;Turn off&#8217; link.&#8221;</p>
<p><strong>See Also:</strong><br/></p>
<ul>
<li><a href="http://www.wired.com/gadgetlab/2010/09/google-instant-tv/" rel="nofollow">How Google Instant Could Reinvent Channel Flipping</a></li>
<li><a href="http://www.wired.com/epicenter/2010/10/chrome-8-adds-google-instant-to-the-url-bar/" rel="nofollow">Chrome 8 Adds Google Instant to the URL Bar</a></li>
<li><a href="http://www.wired.com/epicenter/2010/09/google-search-update-2/" rel="nofollow">Google Debuts &#39;Instant&#39; Search (Updated)</a></li>
<li><a href="http://www.wired.com/epicenter/2010/09/whats-a-search/" rel="nofollow">What&#39;s In A Search, If You Don&#39;t Hit the Search Button &#8230;</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/03/google-adds-gesture-search-to-android-phones/" rel="nofollow">Google Adds Gesture Search to Android Phones</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/08/google-beefs-up-voice-search-mobile-sync/" rel="nofollow">Google Beefs Up Voice Search, Mobile Sync</a></li>
</ul>
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		<title>Browser App to Deliver Flash to iPad, iPhone, iPod Touch</title>
		<link>http://www.toolsngadgets.com/2010/11/02/browser-app-to-deliver-flash-to-ipad-iphone-ipod-touch/</link>
		<comments>http://www.toolsngadgets.com/2010/11/02/browser-app-to-deliver-flash-to-ipad-iphone-ipod-touch/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 18:51:42 +0000</pubDate>
		<dc:creator>Brian X. Chen</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Skyfire]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=53508</guid>
		<description><![CDATA[Steve Jobs has successfully prevented Adobe Flash from getting on the iPhone for years, but a new iOS app promises to bring Flash video to the iPhone, iPad and iPod Touch without upsetting the CEO.
Demonstrated below, Skyfire is a web browser that automatically transcodes Flash video into HTML5 so it can display on your iDevice [...]]]></description>
			<content:encoded><![CDATA[<p>Steve Jobs has successfully prevented Adobe Flash from getting on the iPhone for years, but a new iOS app promises to bring Flash video to the iPhone, iPad and iPod Touch without upsetting the CEO.</p>
<p>Demonstrated below, Skyfire is a web browser that automatically transcodes Flash video into HTML5 so it can display on your iDevice (instead of the blue Lego block symbolizing a lack of Flash support). </p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/TCjW6aR5Iqc?fs=1&amp;hl=en_US&amp;color1=0x006699&amp;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/TCjW6aR5Iqc?fs=1&amp;hl=en_US&amp;color1=0x006699&amp;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
<p>To our knowledge, Skyfire will be the first app of its kind to offer a roundabout method for watching Flash videos, when it goes live in the App Store this week.</p>
<p>Apple has prohibited Flash from running on iOS devices ever since the original iPhone launched in 2007. In an open letter published in April, Jobs said Flash was the No. 1 reason Macs crash, and he didn&#8217;t wish to &#8220;reduce reliability&#8221; on iOS products. In the same letter, Jobs vocalized his support for HTML5, a new web standard that does not rely on plug-ins.</p>
<p>&#8220;New open standards created in the mobile era, such as HTML5, will <a href="http://www.apple.com/hotnews/thoughts-on-flash/" rel="nofollow">win on mobile devices</a> (and PCs too),&#8221; Jobs said.</p>
<p>The Skyfire app only transcodes Flash videos into HTML5 &#8212; not games. A Skyfire representative said the Skyfire app was developed with oversight and feedback from Apple.</p>
<p>&#8220;It adheres to every guideline put forth by Apple regarding HTML5 video playback for iOS,&#8221; the rep said. &#8220;Skyfire will allow consumers to play millions of Flash videos on Apple devices without the technical problems for which Jobs banned Flash.&#8221; </p>
<p>The app was submitted late August, and it will go live in the App Store on Thursday.</p>
<p><strong>See Also:</strong><br/></p>
<ul>
<li><a href="http://www.wired.com/gadgetlab/2008/11/adobe-flash-on/" rel="nofollow">Why Apple Won&#39;t Allow Adobe Flash on iPhone</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/01/ipad-flash/" rel="nofollow">Apple Video Shows iPad Flash Support, But Don&#39;t Believe It &#8230;</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/03/google-flash-chrome-browser/" rel="nofollow">Google Fires at Apple, Integrates Flash Into Chrome Browser &#8230;</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/06/apple-slaps-adobes-flash-with-ipad-friendly-html5-showcase/" rel="nofollow">Apple Slaps Adobe&#39;s Flash with iPad-Friendly HTML5 Showcase &#8230;</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/04/flash-ipad/" rel="nofollow">Apple Promotes &#39;iPad-Ready&#39; Websites Ditching Flash</a></li>
</ul>
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		<title>Deaf Students Test Sign Language on Smartphones</title>
		<link>http://www.toolsngadgets.com/2010/08/17/deaf-students-test-sign-language-on-smartphones/</link>
		<comments>http://www.toolsngadgets.com/2010/08/17/deaf-students-test-sign-language-on-smartphones/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 22:22:06 +0000</pubDate>
		<dc:creator>Priya Ganapati</dc:creator>
				<category><![CDATA[American Sign Language]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[deaf]]></category>
		<category><![CDATA[hearing]]></category>
		<category><![CDATA[mobile ASL]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=46288</guid>
		<description><![CDATA[
For most people, video chat on cellphones is a fun application. But for some users, video chat could make a huge difference to their quality of life.
Engineers at the University of Washington have developed a system that helps deaf and hearing-challenged users communicate using video chat efficiently and at low cost over 3G networks. With [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-46291" title="mobile ASL" src="http://www.wired.com/images_blogs/gadgetlab/2010/08/mobileasl2-660x438.jpg" alt="" width="660" height="438" /></p>
<p>For most people, video chat on cellphones is a fun application. But for some users, video chat could make a huge difference to their quality of life.</p>
<p>Engineers at the University of Washington have developed a system that helps deaf and hearing-challenged users communicate using video chat efficiently and at low cost over 3G networks. With video chat, they can use American Sign Language, just as they do in face-to-face conversations.</p>
<p>&#8220;The point is to provide real-time video cellular communication for deaf people,&#8221; says Jessica Tran, a doctoral student at University of Washington, who worked on the mobile ASL project with Eve Riskin, a professor of electrical engineering at the school. &#8220;We are able to send video over both 3G and Wi-Fi networks at a very low bit rate.&#8221;</p>
<p>The first phase of testing of the device, which started late last month, will end on Wednesday.</p>
<div id="attachment_46302" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-46302" title="mobile asl1" src="http://www.wired.com/images_blogs/gadgetlab/2010/08/mobile-asl11-300x199.jpg" alt="" width="300" height="199" />
<p class="wp-caption-text">Phones imported from Europe are being used to test the software. But mobile ASL can potentially run on any device.</p>
</div>
<p>So far, hearing-challenged consumers have used video chat on PCs. For mobile phones, they must send text messages. But that can be limiting because it doesn&#8217;t convey emotions, voice inflections or body language.</p>
<p>The iPhone 4, HTC Evo and Samsung&#8217;s Epic 4G phone have front-facing  cameras for videoconferencing.</p>
<p>But video chat on these devices can be too much of a bandwidth hog.  The iPhone&#8217;s FaceTime video conferencing  service uses nearly 10 times  the bandwidth of mobile ASL, say the researchers.</p>
<p>As a result, carriers often impose restrictions on video chat over their networks, limiting the feature to Wi-Fi network connections.</p>
<p>Specially designed software that allows video chat through cellphones, without taking up a lot of bandwidth, could change that.</p>
<p>&#8220;Mobile ASL is pretty cool,&#8221; says Josiah Cheslik who has tried the new device. &#8220;It is just like when people would just pick up phone and call someone else. And it is is more speedy than texting or e-mail.&#8221;</p>
<p>The latest smartphones have introduced already video chat over mobile networks to consumers.</p>
<p>For mobile ASL, researchers have found a way to optimize compressed video signals. By increasing image quality around the face and hands, they have brought the data rate down to 30 kilobytes per second. Mobile ASL also uses motion detection to identify whether a person is signing or not so it can help extend the phone&#8217;s battery life during video use.</p>
<p>Tran says when researchers started working on the project, about five years ago, phones with front-facing cameras weren&#8217;t available in the U.S. So they imported phones from Europe. But as smartphones in the U.S. get more powerful and begin including front-facing cameras, the project might find ways to make its software compatible with existing devices.</p>
<p>For now, mobile ASL can run only on phones running Windows Mobile operating system, but the team hopes to port it to Android.</p>
<p><em>Photos:Mary Levin/University of Washington</em></p>
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		<title>Microsoft’s Mobile Strategy Takes Aim at Apple, Google</title>
		<link>http://www.toolsngadgets.com/2010/07/13/microsoft%e2%80%99s-mobile-strategy-takes-aim-at-apple-google/</link>
		<comments>http://www.toolsngadgets.com/2010/07/13/microsoft%e2%80%99s-mobile-strategy-takes-aim-at-apple-google/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 19:30:32 +0000</pubDate>
		<dc:creator>Brian X. Chen</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Windows phone 7]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=43875</guid>
		<description><![CDATA[
Microsoft on Tuesday announced new features for its upcoming mobile platform Windows Phone 7, including over-the-air Wi-Fi syncing and a feature to track a missing phone. The real message: &#8220;Suck it, iTunes and Android.&#8221;
When Windows Phone 7 becomes available later this year, customers will be able to download and sync content (such as music, video [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Windows Phone 7" src="http://www.wired.com/images_blogs/gadgetlab/2010/02/winphone2-322x593-custom.jpg" alt="" width="322" height="593" /><br />
Microsoft on Tuesday announced new features for its upcoming mobile platform Windows Phone 7, including over-the-air Wi-Fi syncing and a feature to track a missing phone. The real message: &#8220;Suck it, iTunes and Android.&#8221;</p>
<p>When Windows Phone 7 becomes available later this year, customers will be able to download and sync content (such as music, video and photos) wirelessly, using a Wi-Fi connection to Zune software running on their PCs, according to Microsoft&#8217;s Aaron Woodman.</p>
<p>Additionally, Microsoft will launch Windows Phone Live, a free website for Windows Phone 7 customers to automatically publish their photos and sync their contacts, OneNote notes and other data.</p>
<p>&#8220;[Windows Phone 7] integrates experiences by <a href="http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2010/07/13/windows-phone-7-getting-connected.aspx" rel="nofollow">consolidating common tasks and services</a> around shared hubs that put the focus on what you want to do rather than putting the onus on you to move in and out of various apps,&#8221; Woodman wrote in a blog post. &#8220;All the stuff you&#8217;d expect is right where you expect it &#8212; and that goes for content and services that live outside the phone.&#8221;</p>
<p>The new Windows Phone Live site will also host a Find My Phone service, which will allow people to find and manage a missing phone with the ability to find the phone on a map, make it ring, lock it and erase its contents, all from their PC. This is comparable to a feature Apple offers through its MobileMe service for an additional fee; Microsoft says it will offer it for no charge.</p>
<p>With these moves, Microsoft is emphasizing Windows Phone 7&#8217;s over-the-air &#8220;cloud&#8221; strategy to compete with other mobile platforms. Many tech companies are offering online services to wirelessly manage content over the web. Google, for example, provides web services services for customers to automatically sync their e-mails, contacts and calendars over the internet to their phones.</p>
<p>However, Microsoft will have to move fast to stay in the smartphone game. Its <a href="http://www.wired.com/gadgetlab/2009/11/microsoft-windows-mobile/" rel="nofollow">once dominant Windows Mobile OS</a> currently holds just 13.2 percent of the smartphone market and has been been steadily losing market share to competitors &#8212; <a href="http://www.wired.com/gadgetlab/2010/07/android-grows-at-a-blistering-pace/" rel="nofollow">most notably Google&#8217;s Android</a>. The longer Microsoft takes to get Windows Phone 7 out, the more difficult it will be for it to regain the ground it has lost.</p>
<p>When <a href="http://www.wired.com/gadgetlab/2010/02/microsoft-phone" rel="nofollow">Microsoft introduced Windows Phone 7</a> in February, CEO Steve Ballmer said the platform would blend personal media with Xbox Live gaming and third-party apps served through the Zune marketplace.</p>
<p>The company with a relatively weak cloud strategy is Apple. Critics have slammed the iPhone and iPad for still relying on a USB connection to sync content with iTunes. And Apple&#8217;s web service MobileMe has received criticism for being expensive ($100 per year) compared to Google&#8217;s free web services. Steve Jobs said his company was &#8220;working on it&#8221; during a recent <a href="http://www.wired.com/epicenter/2010/06/steve-jobs-explains-it-all-for-you/" rel="nofollow">All Things Digital Conference</a> on-stage interview, suggesting that iTunes might soon receive a reboot with a focus on streaming media.</p>
<p>&#8220;You can sum up the most frustrating thing about being an Apple customer in three little words: &#8216;Connect to iTunes,&#8221; said Matt Buchanan, a writer of Gizmodo.</p>
<p>It&#8217;s clear the software giant is shooting at the cloud in order to target a major weakness of Apple and a major strength of Google. Microsoft is offering consumer-oriented cloud services that Apple lacks, while providing enterprise features, such as remote wiping or locating a missing phone, that are not built in to Android.</p>
<p>&#8220;Microsoft&#8217;s activities in the cloud are really key in terms of its competition versus Apple and of course Google,&#8221; said Ross Rubin, a consumer technology analyst at NPD Group. &#8220;While there&#8217;s certainly a lot of overlap with Google in terms of the places where they&#8217;re competing head-on &#8212; photo sharing, e-mail services, etc. &#8212; Microsoft has really integrated part of what Apple has sought to make a premium offering with MobileMe.&#8221;</p>
<p>Gadget Lab will soon receive a Windows Phone 7 prototype for testing. We&#8217;ll keep you posted on our impressions this week. Follow <a href="http://twitter.com/gadgetlab" rel="nofollow">@gadgetlab</a> or <a href="http://twitter.com/bxchen" rel="nofollow">@bxchen</a> on Twitter to stay plugged in to the news.</p>
<p><strong>See Also:</strong></p>
<ul>
<li><a href="http://www.wired.com/gadgetlab/2010/02/hands-on-with-windows-7-phone-series/" rel="nofollow">Hands-On With Windows Phone 7 Series</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/03/windows-phone-7-apps/" rel="nofollow">Microsoft Tells Windows Phone 7&#8217;s App Story</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/02/windows-phone-7/" rel="nofollow">Microsoft&#8217;s Challenge With Windows Phone 7 Is Wooing Developers</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/03/windows-phone-7-multitasking/" rel="nofollow">Like iPhone, Windows Phone 7 Won&#8217;t Fully Multitask</a></li>
</ul>
<p><em>Image courtesy of Microsoft</em></p>
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		<title>Verizon Signals the End of the Unlimited Data Plan</title>
		<link>http://www.toolsngadgets.com/2010/06/21/verizon-signals-the-end-of-the-unlimited-data-plan/</link>
		<comments>http://www.toolsngadgets.com/2010/06/21/verizon-signals-the-end-of-the-unlimited-data-plan/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 22:50:43 +0000</pubDate>
		<dc:creator>Priya Ganapati</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Chetan]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Sharma]]></category>
		<category><![CDATA[Wireless]]></category>
		<category><![CDATA[att]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[provider]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[unlimited]]></category>
		<category><![CDATA[verizon]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=42509</guid>
		<description><![CDATA[
The unlimited data plan party could end soon. Verizon Wireless has hinted it is likely to follow AT&#38;T and restrict the amount of data consumers can suck in through their phones.
&#8220;We will probably need to change the design of our pricing where it will  not be totally unlimited, flat rate,&#8221; Verizon&#8217;s chief financial officer [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-42511" title="Video Phone " src="http://www.wired.com/images_blogs/gadgetlab/2010/06/4498062151_a98f629e05_b-660x440.jpg" alt="" width="660" height="440" /></p>
<p>The unlimited data plan party could end soon. Verizon Wireless has hinted it is likely to follow AT&amp;T and restrict the amount of data consumers can suck in through their phones.</p>
<p>&#8220;We will probably need to change the design of our pricing where it will  not be totally unlimited, flat rate,&#8221; Verizon&#8217;s chief financial officer John Killian <a href="http://www.businessweek.com/news/2010-06-17/verizon-may-follow-at-t-s-iphone-to-tiered-pricing-update1-.html" rel="nofollow">told  Bloomberg</a>.</p>
<p>For nearly 90 percent of smartphone users, new pricing plans are unlikely to make a big difference in how they use their phones, says Chetan Sharma, who runs a consulting firm focusing on telecom issues. But for super-users, this could signal a change in how smartphones and apps are designed.</p>
<p>It could force developers and entrepreneurs to take a second look at how data is delivered and optimized.</p>
<p>&#8220;So far,  the ecosystem hasn&#8217;t paid attention to delivery efficiency,&#8221; says Sharma. &#8220;Content developers rarely care how much data is being transferred over  their app. Now there&#8217;s room for technology that can help change that.&#8221;</p>
<p>Wireless service providers&#8217; decision to do away with unlimited data plans plans  runs orthogonal to what smartphones makers are doing. Smartphones today are in a race to offer more storage, along with the ability to shoot  high-definition videos and photos. And they encourage you to share,  uploading those files to YouTube and Flickr. Add to that video chat capability, especially over cellular networks, and there&#8217;s more stress than ever on the network.</p>
<p>&#8220;It was  unsustainable,&#8221; says Sharma. &#8220;It couldn&#8217;t have gone on forever.&#8221;</p>
<p>After Apple introduced the iPhone in 2007, it unlocked a world where users spend more time surfing on the phones, playing with apps and watching YouTube clips than talking on their phone. A Consumer Reports study found that the average  iPhone user consumes 273 MB of data per month. About 4  percent users in that study gobbled an average of 1 GB per month.</p>
<p>Sharma estimates an average iPhone consumer uses about 600 MB a month, while a smartphone user who&#8217;s not on the iPhone or using an Android device takes in about 300 MB of data monthly. Unless, something changes, that data consumption will only go up, especially with the introduction of more powerful smartphones, straining the network&#8217;s capacity, he says.</p>
<p>With the iPhone, AT&amp;T has been the first to feel the pain. In response, earlier this month, AT&amp;T introduced a tiered pricing structure for data. Instead of a flat monthly fee of about $30 for unlimited data, AT&amp;T users will now pay $15 a month for 200 MB, or $25 a month for $2GB. (See <a href="http://www.wired.com/gadgetlab/2010/06/att-tiered-data/" rel="nofollow">what AT&amp;T&#8217;s limited data plans mean for you</a>.)</p>
<p>Verizon is not changing the status quo just yet. The company has hinted it will introduce tiered data pricing plans as it opens up its LTE or 4G network. 4G data cards on the Verizon&#8217;s network could be launched later this year, followed by the first 4G smartphone next year, estimates Sharma.</p>
<p>A Verizon spokesperson declined to comment on when the company plans to introduce new data pricing plans.</p>
<p>&#8220;Unlimited pricing works well when you are trying to create demand,&#8221; says Sharma. &#8220;But now carriers are facing the reality that while their data revenue is fixed, their costs keep going up.&#8221;</p>
<p>Last year, approximately 70 percent of data traffic on wireless networks came from data cards. This year, smartphones will pretty much account for all data requests, says Sharma.</p>
<p>&#8220;The iPhone has catapulted the whole data issue to the forefront.&#8221;</p>
<p><strong>See Also:</strong></p>
<ul>
<li><a href="http://www.wired.com/gadgetlab/2010/05/3g-ipads-unlimited-data-plan-survives-torture-test/" rel="nofollow">3G iPad&#8217;s &#8216;Unlimited&#8217; Data Plan Survives Torture Test</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/06/att-adds-iphone-tethering-kills-unlimited-data-for-ipad-smartphones/" rel="nofollow">AT&amp;T Adds iPhone Tethering, Kills Unlimited Data for iPad</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/06/o2-cuts-unlimited-iphone-data-to-just-1gb-in-uk/" rel="nofollow">O2 Cuts Unlimited iPhone Data to Just 1GB in UK</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/06/att-tiered-data/" rel="nofollow">What AT&amp;T&#8217;s Limited Data Plans Mean for You</a></li>
<li><a href="http://www.wired.com/epicenter/2009/12/iphone-caps/" rel="nofollow">Cap My iPhone? Try This Instead, AT&amp;T</a></li>
</ul>
<p><em>Photo: (<a href="http://www.flickr.com/photos/ericsbinaryworld/4498062151/" rel="nofollow">DJOtaku/Flickr</a>)</em></p>
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		<title>Overclocked HTC Evo Runs Almost 30 Percent Faster</title>
		<link>http://www.toolsngadgets.com/2010/06/15/overclocked-htc-evo-runs-almost-30-percent-faster/</link>
		<comments>http://www.toolsngadgets.com/2010/06/15/overclocked-htc-evo-runs-almost-30-percent-faster/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 21:31:36 +0000</pubDate>
		<dc:creator>Priya Ganapati</dc:creator>
				<category><![CDATA[4g]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Hacks, Mods and DIY]]></category>
		<category><![CDATA[Phones]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[evo]]></category>
		<category><![CDATA[hack]]></category>
		<category><![CDATA[htc]]></category>
		<category><![CDATA[overclocking]]></category>
		<category><![CDATA[xda]]></category>

		<guid isPermaLink="false">http://www.wired.com/gadgetlab/?p=42178</guid>
		<description><![CDATA[
The HTC Evo&#8217;s 1-GHz processor is one of the fastest in smartphones today, but there&#8217;s always room for improvement.
An Android developer at the xda-developers forum has overclocked his Evo 4G phone to run at 1.267 GHz, nearly 30 percent faster than the standard issue. The developer Michael Huang, who posted the hack under the nickname [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.wired.com/images_blogs/gadgetlab/2010/06/evo_660.jpg" alt="" title="Evo" width="660" height="440" class="alignnone size-full wp-image-42195" /></p>
<p>The HTC Evo&#8217;s 1-GHz processor is one of the fastest in smartphones today, but there&#8217;s always room for improvement.</p>
<p>An Android developer at the <a href="http://www.xda-developers.com/" rel="nofollow">xda-developers forum</a> has overclocked his Evo 4G phone to run at 1.267 GHz, nearly 30 percent faster than the standard issue. The developer Michael Huang, who posted the hack under the nickname &#8216;coolbho3000&#8242;, says he&#8217;ll try and push the processor to do even more.</p>
<p>&#8220;Right now, it&#8217;s a proof of concept,&#8221; Huang told Wired.com. &#8220;I built a version of the kernel that&#8217;s running on the phone to overclock it and found it worked fine.&#8221;</p>
<p>The hack is pretty technical but the idea is to let advanced Android users and programmers see the potential of the device.</p>
<p>HTC introduced the Evo earlier this month as the first 4G Android phone. The Evo, available exclusively on Sprint, has a huge 4.3-inch touchscreen, a 1-GHz Snapdragon processor, a front-facing 1.3-megapixel camera for video conferencing and a 8-megapixel camera for shooting photos and videos. It costs $200 with a two-year contract.</p>
<p>The phone has become the bestselling device on the Sprint network and at <a href="http://news.cnet.com/8301-1035_3-20007759-94.html" rel="nofollow">Best Buy Mobile</a>.</p>
<p>Overclocking the HTC Evo is not the first such attempt developers have made with an Android device. Earlier, Huang says he has tried to overclock the Google Nexus One, which has the same 1-GHz Qualcomm Snapdragon processor as the HTC. But that hack pushed the speed of the processor to only about 1.1 GHz.</p>
<p>The HTC Evo overclocking has resulted in speeds of a little more than 1.2 GHz for most users on the forum who have tried it.</p>
<p>But, a few words of warning for those who might attempt this at home: It isn&#8217;t a DIY project for just anyone. The files necessary to <a href="http://forum.xda-developers.com/showthread.php?t=695750" rel="nofollow">overclock the HTC Evo are posted online</a> but you need to know what you are doing with it.</p>
<p>&#8220;If you have a rooted phone, you can get an update.zip file to apply to that phone,&#8221; explains Huang. &#8220;What I have done is packaged the special overclocked kernel into the file.&#8221; Huang used an Android app called SetCPU available in the Android Market to adjust the overclock.</p>
<p>Huang says he doesn&#8217;t have access to the full source code of the HTC Evo OS, which has limited some functions in the phone.</p>
<p>That means the sensors and camera on the phone do not currently work with the hack.</p>
<p>The overclocking also affects the phone&#8217;s battery life &#8212; despite Huang&#8217;s attempt to tweak the voltage piped to the processor.</p>
<p>&#8220;If you put less voltage on the processor, then the phone will use less battery, so my Evo kernel is running at a lower voltage than normal,&#8221; he says. &#8220;But because the processor is at a higher speed, the battery life is lower than usual.&#8221;</p>
<p>Once the overclocked device gets running, it also heats up a fair bit, say commenters on the forum. So, try this one at your own peril.</p>
<p>If you don&#8217;t want to go through all that, just enjoy the video of the overclocked HTC Evo.</p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/TkSKQASCIDQ&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/TkSKQASCIDQ&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
<p><strong>See Also:</strong></p>
<ul>
<li><a href="http://www.wired.com/gadgetlab/2010/06/sprint-exaggerating-htc-evo-phone-sales/" rel="nofollow">Oops! Sprint Says it Overstated HTC Evo Phone Sales</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/05/htc-evo-4g-200-on-sale-june-4th/" rel="nofollow">HTC EVO 4G $200, on Sale June 4</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/06/htc-evo-teardown/" rel="nofollow">Wired Video: HTC Evo 4G Dissected</a></li>
<li><a href="http://www.wired.com/gadgetlab/2010/06/storage-bug-htc-evo/" rel="nofollow">Storage Bug Hits HTC Evo 4G Phone Just Before Launch</a></li>
</ul>
<p><em>Photo: Jon Snyder/Wired.com</em></p>
<p>[via <a href="http://www.androidguys.com/2010/06/14/hacker-overclocks-evo-4g-1267ghz-toasty/" rel="nofollow">Android Guys</a>]</p>
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