Archive for the ‘Microsoft’ Category

Microsoft’s Mobile Strategy Takes Aim at Apple, Google

Microsoft on Tuesday announced new features for its upcoming mobile platform Windows Phone 7, including over-the-air Wi-Fi syncing and a feature to track a missing phone. The real message: “Suck it, iTunes and Android.”

When Windows Phone 7 becomes available later this year, customers will be able to download and sync content (such as music, video and photos) wirelessly, using a Wi-Fi connection to Zune software running on their PCs, according to Microsoft’s Aaron Woodman.

Additionally, Microsoft will launch Windows Phone Live, a free website for Windows Phone 7 customers to automatically publish their photos and sync their contacts, OneNote notes and other data.

“[Windows Phone 7] integrates experiences by consolidating common tasks and services around shared hubs that put the focus on what you want to do rather than putting the onus on you to move in and out of various apps,” Woodman wrote in a blog post. “All the stuff you’d expect is right where you expect it — and that goes for content and services that live outside the phone.”

The new Windows Phone Live site will also host a Find My Phone service, which will allow people to find and manage a missing phone with the ability to find the phone on a map, make it ring, lock it and erase its contents, all from their PC. This is comparable to a feature Apple offers through its MobileMe service for an additional fee; Microsoft says it will offer it for no charge.

With these moves, Microsoft is emphasizing Windows Phone 7’s over-the-air “cloud” strategy to compete with other mobile platforms. Many tech companies are offering online services to wirelessly manage content over the web. Google, for example, provides web services services for customers to automatically sync their e-mails, contacts and calendars over the internet to their phones.

However, Microsoft will have to move fast to stay in the smartphone game. Its once dominant Windows Mobile OS currently holds just 13.2 percent of the smartphone market and has been been steadily losing market share to competitors — most notably Google’s Android. The longer Microsoft takes to get Windows Phone 7 out, the more difficult it will be for it to regain the ground it has lost.

When Microsoft introduced Windows Phone 7 in February, CEO Steve Ballmer said the platform would blend personal media with Xbox Live gaming and third-party apps served through the Zune marketplace.

The company with a relatively weak cloud strategy is Apple. Critics have slammed the iPhone and iPad for still relying on a USB connection to sync content with iTunes. And Apple’s web service MobileMe has received criticism for being expensive ($100 per year) compared to Google’s free web services. Steve Jobs said his company was “working on it” during a recent All Things Digital Conference on-stage interview, suggesting that iTunes might soon receive a reboot with a focus on streaming media.

“You can sum up the most frustrating thing about being an Apple customer in three little words: ‘Connect to iTunes,” said Matt Buchanan, a writer of Gizmodo.

It’s clear the software giant is shooting at the cloud in order to target a major weakness of Apple and a major strength of Google. Microsoft is offering consumer-oriented cloud services that Apple lacks, while providing enterprise features, such as remote wiping or locating a missing phone, that are not built in to Android.

“Microsoft’s activities in the cloud are really key in terms of its competition versus Apple and of course Google,” said Ross Rubin, a consumer technology analyst at NPD Group. “While there’s certainly a lot of overlap with Google in terms of the places where they’re competing head-on — photo sharing, e-mail services, etc. — Microsoft has really integrated part of what Apple has sought to make a premium offering with MobileMe.”

Gadget Lab will soon receive a Windows Phone 7 prototype for testing. We’ll keep you posted on our impressions this week. Follow @gadgetlab or @bxchen on Twitter to stay plugged in to the news.

See Also:

• Hands-On With Windows Phone 7 Series
• Microsoft Tells Windows Phone 7’s App Story
• Microsoft’s Challenge With Windows Phone 7 Is Wooing Developers
• Like iPhone, Windows Phone 7 Won’t Fully Multitask

Image courtesy of Microsoft

Zune Hackers Create Toolkit to Make Apps, Games

A team of three developers has created a toolkit that can bypass Microsoft’s limitations on developing programs for the Zune. The kit allows independent programmers to create applications for the digital music player.

“This is the first Zune hack that works,” Glenn Anderson, one of the creators of the toolkit told Wired.com. “People can now bypass all of Microsoft’s limitations and develop for the platform.”

The toolkit called OpenZDK will allow developers to make new games, port old ones, create emulators and even have a rogue app store on the device. It will work on the original Zune and Zune HD.

OpenZDK could let people make applications on par with Microsoft-published games such as PGR: Ferrari Edition and Audiosurf Tilt. It could also spark a healthy homebrew community that would offer programs that are much better than what is available on the Zune now. 

Microsoft launched the Zune music player in 2006 and a HD version of the device last year. Zune, though, has barely made a dent in the market that Apple iPod consistently dominates. Zune reportedly has a market share of about 2 percent.

Earlier efforts to make Zune apps relied on a Microsoft kit called XNA development tools. In 2008, Microsoft released XNA Game Studio 3.0, which supports Zune development. But some developers say that XNA’s sluggish performance and lack of 3-D or internet access make it difficult to produce quality apps.

The OpenZDK toolkit could allow programmers to get around the limitations Microsoft has placed. The OpenZDK crew met on ZuneBoards, a popular online Zune development community, where they go by usernames Netrix (aka Anderson), Nurta and itsnotabigtruck. It took them a few months to work around Microsoft’s protections, Anderson said, and they have been testing it for the last two weeks.

But since OpenZDK has just launched, there are no apps or games based on it available yet. Getting started is easy enough, though, by following the steps on the OpenZDK wiki.

Microsoft’s newly announced Kin phones will also be running some of Zune’s software, but the OpenZDK team says it won’t be possible to simply port the hack onto the phones, because Microsoft has “locked the phone down.”

Which isn’t to say Kin is unhackable. “That remains to be seen,” Anderson said, hinting it could be possible in the future.

Photo: Zune

Microsoft Might Still Make The Halo Movie [Movies]

Rumors persist that Microsoft hasn’t given up on making a film based on its multi-million-selling Halo franchise, with Spielberg tipped as being down for producing it. I’d like to see one made; but then we’ve always got District 9. [Kotaku] More »

Yoga Natal game appears on GAME retailer’s Xbox 360 release schedule

Time for some more salacious prognostications about the future, courtesy of the wily folks over at vg247. The team there claims to have obtained internal documents from UK video game retailer GAME that lists the release dates for forthcoming Xbox 360 titles. The listing is headlined by new iterations of Crysis, Call of Duty and Metal Gear Solid, but the highlight for us gadget junkies is at the very end: Yoga Natal, scheduled for an October release. Now, even if this doc comes straight from the horse’s mouth, game release dates are notoriously prone to fluctuation, so let’s not read too much into that October date. What’s intriguing is that Microsoft does indeed seem intent on creating specialist games for its Natal experience, and it may be that they’ll all include Natal in their titles to make compatibility abundantly clear. Or this may be just a big bad April 1-related hoax, we’ll live either way.

[Thanks, Matt R.]

Yoga Natal game appears on GAME retailer’s Xbox 360 release schedule originally appeared on Engadget on Mon, 29 Mar 2010 03:01:00 EST. Please see our terms for use of feeds.

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Remainders – Stuff We Didn’t Post (and Why) [Remainders]

Trade in Your DVDs, Plus a Couple Bucks, and Get the Blu-ray Versions…Steve Ballmer Acknowledges Apple’s Gains, Remains Cocky…Sanyo to Build Houses Powered by Solar Energy and Li-Ion Batteries…Sony Announces Vague “iTunes-Like” Store on PlayStation Network for Books, Movies, Music…

Trade in Your DVDs, Plus a Couple Bucks, and Get the Blu-ray Versions

Warner set up a DVD to Blu-ray exchange program called, appropriately enough, DVD2Blu, as sort of a more-tempting version of its HD-DVD to Blu-ray version. The problem is, it’s not actually that great of a deal; you’re limited to Warner movies, obviously, but it also costs $8-10 per DVD, plus $5 shipping, for the exchange. You might actually be better off just hitting Best Buy or Walmart or whatever and looking for sales, since DVD2Blu could cost you 18 bucks plus the agony of waiting for your new HD copy of The Wedding Singer: Totally Awesome Edition to arrive. [Engadget]

Steve Ballmer Acknowledges Apple’s Gains, Remains Cocky

Microsoft held a shareholder’s meeting this morning, led by the always-dynamic Steve Ballmer, and an interesting question came up: Why does Microsoft have such a lousy reputation among certain demographics, like, say, upper-middle-class college kids? Ballmer admitted that Apple’s been seeing some gains that, while small, are a clear sign that Microsoft has room for improvement, either in marketing or product positioning. It’s a pretty clear-headed statement from Ballmer—after all, he notes, Microsoft still has an insane marketshare, even in the high-end consumer demo, so despite Apple’s visibility, Microsoft doesn’t exactly have cause for concern. That level-headedness is why this story’s in Remainders: Where’s the explosive, frothing-at-the-mouth, prone to Bidenesque gaffes Ballmer we all know and, um, know? [TechFlash]

Sanyo to Build Houses Powered by Solar Energy and Li-Ion Batteries

Sanyo, considered Japan’s “greenest” electronics manufacturer (sort of like being the best-dressed homeless person), is about to start building solar-powered, lithium-ion-based homes in its native country. The houses are all equipped with LED lighting, solar-powered water heater, all that stuff. They’ll be a little pricey, at around $355,000—an equivalent non-green house would cost $62,000 less, although the Sanyo houses come with a $30,000 government subsidy. It’s in Remainders because it’s Japan only, and because I don’t understand enough Japanese to learn any more about it. [Crunchgear]

Sony Announces Vague “iTunes-Like” Store on PlayStation Network for Books, Movies, Music

Sony announced the tentatively named Sony Online Service today—it’s described as an “iTunes-like” service on the PlayStation Network, offering movies, music, and books, all media for which Sony also sells accompanying hardware. It’ll also allow users to upload their own video, and will probably have support for independent app development later on down the road. We don’t really know much else, like, say, a launch date or pricing (or even a final name), so it winds up here, alone in the dark corner of Gizmodo we call Remainders. [AppleInsider via Engadget]

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