Archive for the ‘Media Players’ Category

How Angry Birds Is Becoming the Next Super Mario

You can’t go a day without hearing someone mention Angry Birds.

Fans on Twitter share pictures of cakes they decorated with the Angry Birds characters. On YouTube, parents post videos of their kids playing Angry Birds in real life. Even talk show hosts like Conan O’Brien can’t resist cracking a joke about the game every night.

The game’s creator Rovio on Friday announced a new game, Angry Birds Rio, based on a movie made by Fox. (See teaser images below.)

The game is so ubiquitous it’s almost obnoxious. Some tech observers previously dubbed Angry Birds the new Pac-Man, but that wasn’t enough for the game’s makers.

“What we’re doing is we’re building out the Angry Birds world,” said Peter Vesterbacka, whose business card title reads “Mighty Eagle” of Rovio. “Pac-Man is only one game. Mario is a better benchmark.”

Angry Birds first appeared in Apple’s iPhone App Store in December 2009. Since then, the game has expanded to multiple devices, including the iPad, Android phones and the Sony PlayStation Portable, amassing over 75 million downloads to date, according to Rovio. The majority of sales comes from the App Store, where Angry Birds has consistently ranked a best seller.

Angry Birds accentuates the business opportunity unlocked by the iTunes App Store, Apple’s digital-distribution platform for selling third-party apps for the iPhone, iPad and iPod Touch. Launched in summer of 2008, the App Store’s friction-free business model proved to be a new digital frontier where software programmers big and small had an opportunity to make serious money, whereas before, hobbyist coders were no match to major game studios and their colossal marketing budgets.

In the App Store, some programmers have netted hundreds of thousands of dollars in sales with clever games, software utilities and DIY social marketing. Apple recently announced that iOS customers surpassed 10 billion app downloads.

But Angry Birds was not a small-team effort, nor was its success a lucky strike. Based in Finland, the Rovio game studio that makes Angry Birds has 40 employees and expects to expand to 100 by the end of this year.

Angry Birds was actually the studio’s 52nd published game, and its 16th originally created game, according to Mikael Hed, Rovio’s CEO. He said the game’s success was carefully engineered with physics-based gameplay that made it easy to learn, while creating depth for advanced players in later stages. Add to that very cute characters and sounds, and a polished design, and you have a big hit.

Apple to Live Stream Press Conference — to Apple Customers Only

Apple late this afternoon announced plans to live stream its Wednesday music event, where many expect the company to introduce upgrades for the iPod and Apple TV. The stream will only be viewable to Apple customers.

In a press bulletin, Apple said it would be streaming its event using “Apple’s industry-leading HTTP Live Streaming, which is based on open standards,” even though the viewing requires a Mac running Snow Leopard, or an iPhone, iPod Touch or iPad running iOS 3.0 or higher.

Some technology observers speculate the live stream will accompany Apple’s release of a new version of iTunes capable of streaming live video and TV rentals.

Wired.com’s Gadget Lab will be live blogging the event, which commences 10 a.m. PT. Stay tuned for our coverage. Meanwhile, read our predictions of what to expect at the event.

Photo: Jon Snyder/Wired.com

Foxit eSlick E-Reader Nears its End

Smaller e-readers are dropping like flies as yet another device maker has announced it will get out of the e-reader hardware business.

Foxit has said it will “cease development” on its eSlick device that was once touted for being among the cheapest in the market and offering excellent support for PDF files. Instead it plans to offer its software to other digital books providers, says Foxit in a press release.

The death of the eSlick comes on the heels of similar news about devices from companies such as Audiovox and Plastic Logic. Price cuts by Amazon and Barnes & Noble, extreme competition and a shift in consumer interest toward more multi-purpose tablets have taken their toll on e-readers.

In contrast, Amazon’s newly revamped Kindle sold out in just days after its launch a week ago.

Since Amazon introduced the first generation Kindle in 2007, e-readers became one of the hottest consumer products. The category attracted more than a dozen companies, all of whom bought a black-and-white screen from E Ink, packaged it into a plastic casing and competed for consumer attention.

Mostly Kindle clones, many of these e-readers were near-identical in how they looked and the features they offered. Smaller e-reader makers also had to contend with Apple’s iPad, which launched in April. The iPad took away some consumers who were looking for features beyond just the ability to read digital books.

Meanwhile, Amazon stormed into a price war dropping the price of the Kindle 2 to $190 from $260 in response to cuts from Barnes & Noble on its Nook e-reader. A latest version of the Kindle with only Wi-Fi capability costs $140, now $10 cheaper than a similar Nook version.

This price war took its toll on smaller e-reader manufacturers. Foxit, which once claimed to have among the cheapest e-reader in the market, has now been left behind. It’s e-book reader with a 6-inch black-and-white E Ink display now costs $200.

For a small company like Foxit clearly cutting price on the eSlick to beat the Kindle is not a sustainable. Not surprisingly, Foxit says it will now focus on licensing its PDF and ePub technology to companies in the e-book market. As e-book sales grow, it is becoming clear that the e-reader category will have just three major brands: Amazon, Barnes & Noble and Sony, and a rival to take them all on: the Apple iPad.

See Also:

• Upstart E-readers Fade to Black as Tablets Gain Momentum
• 5 Things That Will Make E-Readers Better in 2010
• E-Readers Will Survive the Onslaught of Tablets
• Plastic Logic Que E-Reader Turns Into Vaporware
• Gallery: E-Readers Push Boundaries of Books

Photo: Foxit eSlick (knuton/Flickr)

The Wi-Fi iPad’s Dealbreaker: No GPS

After several hours with an iPad today, the app I was most mesmerized with was Maps. One word: Wow.

When showing off the iPad to others, the Maps app consistently made people’s jaws drop (even more so than the Marvel Comics app, which I also find pretty magical), and rightly so. Never have I seen such a fast, intuitive piece of technology for geographical navigation. That’s exactly how mapping software should be: immediately responsive and easy to use to keep up with you on the road.

For that reason alone, to me the lack of GPS in the Wi-Fi iPad is a dealbreaker.

When writing Wired.com’s iPad buyer’s guide, I highlighted the 32-GB iPad 3G as our top pick, listing the inclusion of GPS as one of the key points. But now that I’ve spent a good deal of time with an iPad, I’m confident to say that that distinction alone should be enough to get you sold on the 3-G iPad, especially if you’re the type who travels or commutes, even if only occasionally.

You might think, “Just how would an iPad fit in as a navigator? It’s way bigger than most GPS devices.” That’s why it’d work. You’ll no longer have to pan all over the place and squint at a map to get a clear visualization of your route: It’s all nicely laid out in the map on the 9.7-inch display.

The fact it’s so easy to use is another big factor. Imagine going on a road trip and handing the iPad to a person in the passenger seat and asking him or her to look up directions. I’m willing to bet that even without ever using an iPad, any passenger will be able to launch the Maps app and look up directions within a few seconds.

The Street View mode is even more impressive. Tap the marker of a location and it immediately zooms in and shows a panoramic view (as pictured above), which you can rotate 360 degrees, giving you a visual of your destination.

Speed, ease of use and comprehensiveness: These elements add up to the convenience we’ve always wanted from a GPS device that no one has delivered until now. Today I bought the Wi-Fi iPad for the Wired office — but for me personally, I can wait for the 3-G iPad, which comes out late April.

See Also:

• The iPad Arrives: The Wait is Over (And Wasn’t Bad)
• Roundup: The First Reviews of Apple’s iPad
• Wired.com Buyer’s Guide: Choose the Right iPad

Photo: Brian X. Chen/Wired

iPad Developers Code Their Apps in the Dark

Apple on Friday said it would begin accepting submissions for iPad apps next week to launch with the grand opening of the iPad App Store.

Apple’s e-mail, provided to Wired.com by a developer who asked to remain anonymous, told developers to submit their apps by March 27, 5 p.m. PT if they wished to release their apps when the iPad lands April 3.

“You will also receive additional information about submitting your app for final review before iPad ships,” Apple’s e-mail stated. “Only apps submitted for the initial review will be considered for the grand opening of the iPad App Store.”

With the iPad launch just days away, we’re sure to see a wealth of brand-new tablet apps from developers eager to get a head start. Most of those developers, however, are coding in the dark, because they haven’t actually seen the device yet.

BusinessWeek on Friday reported that a select group of developers who have worked with the iPad had promised to keep the device isolated in a room with blacked-out windows. Apple also required them to sign a 10-page pact swearing not to disclose any information about the iPad.

Apple has only granted a few developers the privilege of using an iPad to help make their apps, according to BusinessWeek. Some major developers, including Evernote, have been rejected when they requested access to iPads for testing.

That creates a reverse conundrum for the Apple developer community. When the iPhone 3G and the App Store launched in July 2008, many apps were riddled with bugs, because developers were still getting familiar with the new iPhone OS 2.0 software development kit — but at least the original iPhone was available for testing. With the iPad, the situation has flip-flopped: Developers have experience with the iPhone SDK, but most have never touched an iPad.

And that means developers are coding apps that fit a tablet screen without any hands-on testing to gauge whether their interface is suitable for the iPad experience. Apple provides an emulator for testing iPad apps, but that won’t be the same as actually using the app with a large, multitouch screen.

Even Apple seems to have already been challenged by its own product. A few weeks ago I pointed out that some default iPhone apps — Calculator, Clock and Stocks, for example — are conspicuously missing from the iPad, according to press releases and images. Later, Daring Fireball’s John Gruber cited tipsters who explained that Steve Jobs scrapped the iPad versions of those apps.

“Ends up that just blowing up iPhone apps to fill the iPad screen looks and feels weird, even if you use higher-resolution graphics so that nothing looks pixelated,” Gruber wrote. “It wasn’t a technical problem, it was a design problem.”

In theory, making games for the iPad shouldn’t be as difficult. Games resized for a higher resolution might just work out fine. Designing iPad apps in general, however, will likely be a new art that developers — and even Apple programmers — fine-tune over time.

See Also:

• 5 Apps We Can’t Wait to See on the iPad
• The Wired Tablet App: A Video Demonstration
• Will the iPad Be Missing a Few iPhone Apps?
• Rumor: Some iPhone Apps Scrapped From iPad by Steve Jobs

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