Tools N Gadgets » Jonathan Ive http://www.toolsngadgets.com All the tools and gadgets news you can use Wed, 20 Jul 2011 20:25:14 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Video: Apple Legend Jonathan Ive Talks Design http://www.toolsngadgets.com/2009/10/29/video-apple-legend-jonathan-ive-talks-design/ http://www.toolsngadgets.com/2009/10/29/video-apple-legend-jonathan-ive-talks-design/#comments Fri, 30 Oct 2009 00:22:43 +0000 Brian X. Chen http://www.wired.com/gadgetlab/?p=27135
In the video above, Apple’s senior vice president of industrial design Jonathan Ive offers a rare glimpse into his design process. He discusses the latest line of aluminum products; the iMac, the MacBook family, the iPhone and the iPod Nano each make appearances.

Watching the clip, you’ll understand why Apple seems obsessed with looks. Ive talks about gadget design like an artist would speak about his paintings. He’s one heck of a passionate guy.

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