How Angry Birds Is Becoming the Next Super Mario
Rovio CEO Mikael Hed (left) and Rovio "Mighty Eagle" Peter Vesterbacka (right) have cracked the App Store code. Photo: Jon Snyder/Wired.com
You can’t go a day without hearing someone mention Angry Birds.
Fans on Twitter share pictures of cakes they decorated with the Angry Birds characters. On YouTube, parents post videos of their kids playing Angry Birds in real life. Even talk show hosts like Conan O’Brien can’t resist cracking a joke about the game every night.
The game’s creator Rovio on Friday announced a new game, Angry Birds Rio, based on a movie made by Fox. (See teaser images below.)
The game is so ubiquitous it’s almost obnoxious. Some tech observers previously dubbed Angry Birds the new Pac-Man, but that wasn’t enough for the game’s makers.
“What we’re doing is we’re building out the Angry Birds world,” said Peter Vesterbacka, whose business card title reads “Mighty Eagle” of Rovio. “Pac-Man is only one game. Mario is a better benchmark.”
Rovio announced a new Angry Birds game based on a movie made by Fox. The game is due out March on multiple game platforms. Image courtesy of Rovio
Angry Birds first appeared in Apple’s iPhone App Store in December 2009. Since then, the game has expanded to multiple devices, including the iPad, Android phones and the Sony PlayStation Portable, amassing over 75 million downloads to date, according to Rovio. The majority of sales comes from the App Store, where Angry Birds has consistently ranked a best seller.
Angry Birds accentuates the business opportunity unlocked by the iTunes App Store, Apple’s digital-distribution platform for selling third-party apps for the iPhone, iPad and iPod Touch. Launched in summer of 2008, the App Store’s friction-free business model proved to be a new digital frontier where software programmers big and small had an opportunity to make serious money, whereas before, hobbyist coders were no match to major game studios and their colossal marketing budgets.
In the App Store, some programmers have netted hundreds of thousands of dollars in sales with clever games, software utilities and DIY social marketing. Apple recently announced that iOS customers surpassed 10 billion app downloads.
But Angry Birds was not a small-team effort, nor was its success a lucky strike. Based in Finland, the Rovio game studio that makes Angry Birds has 40 employees and expects to expand to 100 by the end of this year.
Angry Birds was actually the studio’s 52nd published game, and its 16th originally created game, according to Mikael Hed, Rovio’s CEO. He said the game’s success was carefully engineered with physics-based gameplay that made it easy to learn, while creating depth for advanced players in later stages. Add to that very cute characters and sounds, and a polished design, and you have a big hit.
Posted: January 28th, 2011
at 11:00pm by Brian X. Chen
Topics: App Stars, Apple, Games, Media Players, Phones, Rovio, angry birds, app store, iPhone
This ‘Just A Loop’ Elastic Cord Is The Simplest iPhone Case You’re Ever Going To Find

By Andrew Liszewski
If minimalism is your thing, but you’d still like a tiny bit of extra insurance for your iPhone, you’re not going to find a simpler case than the ‘Just a Loop’ which is quite literally just a black elastic loop. For ~$13 (€10) you actually get 4 of them, which can be wrapped around any of the iPhone models (it’s engineered to be completely backwards compatible) providing a simple bumper so there’s less risk of scratching when you set it down.
Oddly enough it’s from the same inventor, Konstantin Leonenko, who created the World’s Tiniest Drill from a year or so ago. But I suspect this venture could be a bit more profitable for him. Unless someone manages to crack his revolutionary manufacturing techniques for creating elastic loops, but that seems improbable.
[ Just a Loop iPhone Case ] VIA [ bookofjoe ]
Man Attempts to Rob Restaurant Using an iPhone [Crime]
20-year-old Jerome Taylor recently put on a mask, walked into a restaurant, and waved what appeared to be a small handgun while demanding money. The restaurant’s cooks immediately grabbed their knives and prepared for a fight. Then things got weirder. More »
My HTC Evo Got Me Busted in Court
My HTC Evo, a traveling journalist’s workhorse, got me busted in open court.
It was the first day of the Xbox modding trial in Los Angeles last week, which I was covering for Wired.com. The reason wasn’t that the phone’s ringer sounded in federal court — I’ve been in too many courtrooms to make that mistake.
Blame it on my Evo’s Wi-Fi hotspot, which prompted U.S. District Judge Philip Gutierrez to suddenly halt proceedings in the first-of-it’s kind hacking trial.
From the bench, in the afternoon on Day No. 1 of the trial, the judge asked me to rise and state my name. After seeing my hotspot (with the perhaps-suspicious ID of “gethacked”) show up on his computer at the bench, the judge demanded to know whether I was transmitting a signal.
I pleaded guilty.
He ordered me to turn it off, but allowed me to use my MacBook Pro offline for “note taking” purposes, which came in handy the following day when Judge Gutierrez went on a 30-minute tirade bagging on the prosecution’s case, which ultimately was dismissed.
Normally, one must ask permission to use a computer from the gallery. I gambled. The payout was that I learned about one of the Evo’s few flaws: Its blazing-fast, 4G Wi-Fi hotspot cannot be made invisible. Despite that flaw, and after months using an unrooted Evo, my jailbroken iPhone seems so yesterday.
Don’t get me wrong. I’m still a member of the “Cult of Mac.” My Apple fanboyishness includes an iPad, a 13-inch Macbook Pro, a 27-inch iMac, and I’m a heavy iTunes software user.
But consider:
- The Evo, carried by Sprint, is a phone that actually makes and receives clear calls.
- I can use it as a removable storage device as easily as a USB stick.
- It’s big, thick and heavy, just the way a phone should be.
- It’s a data-hog of a mini computer that surfs the internet at amazing speeds.
- The password-protected Wi-Fi signal it emits is killer, and it only takes the press of a button to turn it on.
In my Los Angeles hotel room, the Evo became my media hub last week.
I had a great Wi-Fi signal, thanks to the Evo, to which I attached my MacBook Pro and iPad. There was a crystal-clear Bluetooth connection to my cyborg-like phone earpiece and, again, the call quality was superb. And when I wasn’t on a call, the phone’s speaker was blaring Eminem.
James Merithew, Wired.com’s photo editor, laughed at the mug shot I took of defendant Matthew Crippen using my Evo. (Technically, it’s illegal to take photos in a federal courthouse, so I snapped a few shots in a hurry after hustling Crippen over to a poorly lighted corner.) But with a little touching up, the photo was presentable enough for publication. Take that, Mr. Merithew!
The only thing the Evo didn’t do for me was dispense beer.
Trust me, I had that angle covered.
Netflix CEO says consumers just aren’t interested in long-form video on portable devices
We were undeniably excited about Netflix coming to the iPhone and iPad, but according to CEO Reed Hastings — who spoke on the subject during a Web 2.0 Summit panel discussion — that move has actually had little impact on the company’s business. In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens. To support his conclusion, Hastings cited how Netflix integration on the Xbox 360, PS3, and Mac significantly grew its subscriber base. While we personally disagree with his judgment on mobile and grant him honorary captain obvious credentials for his bigger screen preference remarks, we’ll still entertain the possibility that Hastings may know somethings we don’t. That’s not to say the phrase correlation does not imply causation isn’t tickling the back our throat though. But what about you, reader? Are you taking advantage of the little red app on your Apple portable devices or even on your new Windows Phone 7 handset? Hit the poll to tell us what’s up.
Netflix CEO says consumers just aren’t interested in long-form video on portable devices originally appeared on Engadget on Thu, 18 Nov 2010 04:03:00 EDT. Please see our terms for use of feeds.
Permalink |
Mashable | Email this | Comments
Posted: November 18th, 2010
at 8:03am by Ben Bowers
Topics: IpadApp, IphoneApps, MobileEntertainment, Netflix streaming, NetflixApp, NetflixApplication, NetflixStreaming, ReedHastings, Streaming Video, Web 2.0, Web2.0, Web2.0Expo2010, Windows phone 7, WindowsPhone7, Xbox360, iPhone, iPhone Apps, ipad, mac, mobile entertainment, netflix, netflix app, netflix application, ps3, reed hastings, web 2.0 expo 2010, xbox 360





