Archive for the ‘editorial’ Category

Entertain Yourself: Jamo A 804 Speakers

In part 1 of our Entertain Yourself series we took a look at the Sony BRAVIA NX800 3D HDTV. It’s our pick for amazing picture quality, industrial design, and packs a wallop of future proof technologies to take you far beyond 2010. Tho the built-in speakers are a wonder in themselves we wanted dedicated speakers. Last year we came across the Jamo A 804 and have been in love ever since.

A beautiful television demands an equally beautiful speaker system. If you take a look at what’s available on the market, speakers are either 80’s industrial boxes or beautifully crafted modern exercises. The former is all performance with no thought to design and the latter is just the opposite, too much design with subpar acoustics. Is there a happy medium?

Take one look at the A 804 – it’s gorgeous! The piano black finish is accented with black leather; fluidic yet technical in appearance. The size is dominating but well suited to Sony’s new monolithic design aesthetic. It’s absolutely stunning and only enhances the entertainment area. Speakers don’t have to be hidden. They can be proudly displayed and the A 804 is more than capable of holding its own amongst the best hardware makers and designers in the industry.

Prior to installing the A 804, we were using a Yamaha Sound Bar which we LOVE. The simulated 5.1 audio system is just the ticket for something better than stereo. The A 804 can function as a single, double, or a full on 5+ speaker setup and it’s the versatility that’ll make any audio guru happy. Unlike other speaker systems, you don’t need a full blown out package to get massive sound. We only have two A 804’s and a subwoofer and we’re more than elated. You will need a receiver to drive the speakers. We’re using a Pioneer model but even when hooked up to a small Denon unit, the sound was full, crisp, and balanced between the high, mids, and lows.

The A 804 is a 3-way, bassreflex speaker. The rigid cabinet constructed from high-gloss, lacquered aluminum, steel and high-density polymer results in a stable, non-resonant cabinet with very clean sound reproduction. One of the secrets of the A 804 lies in its flow-optimized bass port, which delivers extremely clean bass, even at high volume. The silk dome midrange/tweeter is a Jamo developed co-axial unit featuring WaveGuide technology. The clever three-way construction of the A 804 produces a perfect sound dispersion pattern, giving you maximum freedom when positioning your flatscreen, surround system and sofa. Its hard to visualize but sit anywhere around the TV and you never hear the sound drop off. It’s continuous and rich from the farthest corner of our seating arrangement. Sitting dead center is no longer the hottest seat in the house. Everyone gets to enjoy the almost pliable audio experience.

Designer: Jamo (Buy it here)

The Ad-Supported World: Ready or not, here it comes

A few weeks ago, Microsoft made a minor splash by announcing they’d offer an ad-supported version of Microsoft Office. Most of the functionality would be there, but there’d be an ad down there in the corner. A tempest briefly raged in this teapot, but died down once people realized they’d been using ad-supported software for years and never even thought to complain. After all, every time you search for something — look, ads! Have a free email account? Ads here and there (targeted based on the content of your email, which surprisingly few people find disturbing), and sometimes even included in your outgoing messages. Ad-supported services and software are embedded in our technological landscape whether you realize it or not, and it’s beyond question that they’ve cultivated improvement.

So when word came down that Apple had filed a patent for what appears to be an ad-supported version of OS X, my shock abated almost instantly. In fact, I only felt more justified in backing ad-supported products. There will be objections, some legitimate, some hysterical, but I think it will become increasingly clear over the next few years that this sort of thing is not only unavoidable, but ultimately desirable. As with other major emerging concepts like globalization, peer to peer connectivity, net neutrality, and device convergence, the evolution of advertising will be denied, debated, and championed in a million different ways. And that’s okay. Like those other processes (all of them still ongoing), you don’t have to accept them right away, but it helps if you realize that resistance is futile.

First, though, give yourselves a pat on the back. As a member of the vanguard of new media, next-generation services, and experimental technology, you should feel a certain pride. And I think you’ve also been justified in your various transgressions out here on the frontier — blocking ads, pirating media and software, and misusing or abusing other services (to a point at least) — because you moved faster than the rest of the world and it’s their fault that they didn’t see it coming, or weren’t fast enough to react in time. I don’t want to get all copyfight up in here, but the dinosaurs of media and communications deserve all the flak and failure they’ve piled up. I know it, you know it, they won’t say so but they know it too — but the time for sulking and suing is over. Instead, they’re piling into the wagons and hitting the trail. The latest Wild West on the internet is being clogged with settlers, and, at the risk of allowing this metaphor to overstay its welcome, there’s about to be a new sheriff in town (pictured at right). And the next few years will be the story of how the West was re-won — by corporate interests, as usual. Hey, it had to happen sometime.

Look. The fastest growing mobile platforms in the world are essentially trojan horses for new advertising (Android) and paid content (Apple). DRM is starting, thank god, to assume a form that isn’t instinctively abhorrent to even to the most seasoned of internet users. Digital distribution is no longer looked upon as an aberration, but an opportunity. And this positive change in new advertising is combined with, as Eric Clemons noted back in March, a failure on the part of traditional advertising to engage its audience on any level. Of course, his objections apply equally to a banner ad that’s in your browser as it does to a banner ad that’s on your desktop. Let’s talk about it.

Break yourself

So what can you do? Well, you can change the way you advertise. Ads these days are so bad that anybody who clicks one is guaranteed to be a sucker. And the supply of suckers, birth rates notwithstanding, is decreasing as techsavviness increases (along with AdBlock, torrenting, etc.). Even when you take an ethical stand, like Penny Arcade and others, and only advertise on your site for things you want you readership to support, ads simply won’t do any more. I wonder why? Let’s see. Tell me how most ads these days differ from the following:

(image from here)

Except for the fact that you no longer have to send a piece of mail to a physical address (usually, anyway), it is evident that the bulk of advertising hasn’t changed in 150 years. Interesting, that — and surprising that such a mind-bogglingly backward-looking strategy has survived so long. But luckily for us, advertisers are finally beginning to realize that the internet isn’t just a periodical with infinite pages. Innovators have, over the last four or five years, created a huge, rich playpen for marketers, and unsurprisingly those marketers have largely ignored it. Hence the trouble monetizing such obvious gold mines as Flickr, FaceBook, Twitter, and so on. “How will we make money on Twitter, there’s no place to put our gold-rush-era advertisements for Gammon’s Unctuous Ointment?” Sorry, but change comes from within, people. I don’t want to tell you how to do your job, but if you can’t figure out how to take a hundred million eyeballs a day and turn it into cash, you should reconsider your profession.

That’s why I see all these troublesome embedded ads and sponsored services as non-threatening — even cute in a way. They represent the infancy of new advertising, and stuff like an ad-supported OS or office suite are their first wobbly steps. Photogenic in a way, but be ready to capture the first few falls as well. For instance: Apple’s potential system, while obviously just a rough sketch in more ways than one, has the troubling flowchart box “User pre-buys time?” Yeah, that’s not going to happen. Coin-op computing is not the way to go. Revisit Eric’s article for a few ideas on what is the way to go, but while I have you I’d like to add a few examples I’ve just thought up in the last few minutes, if I may. I doubt I’m the first person to think of these, but I don’t see any of them being implemented widely, so pretend I invented them for the purposes of this post.

Ads that aren’t anachronisms

When you say “ad-supported,” it conjures images of ugly banner ads surrounding the functional portion of the program or service. You and I see it every day in Gmail, after all, and who hasn’t seen worse? Nagware also comes to mind; I used WinRAR for a decade and clicked down its nag screen thousands of times before giving in. But that’s old school. These days, ads are rectangles filled with lies. Nobody clicks on those any more, or if they do, the numbers are decreasing at a rate which must alarm those who fill the rectangles. But what if the ads were to be invisible? Picture this: an OS-wide layer that detects searches, reads text on webpages, and scours all content for products and services. A Snap-esque pop-up or browser bar provides the lowest prices, latest blog posts, and a link to the official site. It provides trackable clickthroughs (bankable) and is, in fact, useful to the user. In a “normal” machine you could turn this off, and in an ad-supported machine you couldn’t (without some work anyway). Sure, it’s not a full solution, but honestly, would you mind having that on your machine if it meant saving a couple hundred bucks up front? Even if you say yes (and I might), I guarantee there are about a hundred million people who would say no. Can you say Wal-Mart? I knew you could. I’d venture to say that this is one of the driving ideas behind Chrome OS.

So that’s a kickoff point for ads in the OS: unavoidable yet unobtrusive, simple yet functional. What about in the browser? It’s more difficult because the user has more control over what they do and don’t see. But the same principles are at work, and at the risk of tooting TechCrunch’s horn, we’re already applying them (and have been before I got here; I’m not claiming any credit). Look down at the bottom of this paragraph. It’s a CrunchBase widget! Useful, embeddable, trackable, and customizable — mark my words, in a year or two these things (not just CrunchBase but similar items) will be everywhere. After all, who says an ad has to be produced by the company making the product? People don’t like those ads anyway. They’re badly designed, and frequently damned lies to boot. But in a CrunchBase or say GDGT embedded widget, you know the source, you don’t have to worry about spin, and it’s no skin off your back if TechCrunch gets a penny whenever you click through to Sony’s site through one. And here’s the fun part: payment, placement, and tracking are virtually identical to traditional ads. Sony doesn’t want to pay a website to advertise for them? Then no links to Sony. Users can figure it out by themselves.

If I’m honest, they should be a bit smaller if they’re to be everywhere. And have more stuff. You get the idea, though. …yeah, it’s me, so what?

But media, Devin, you’re forgetting the media! Billions are spent on television advertising. Or so I’m told — I only see TV ads at the gym and at bars these days, since I download or stream all my media. I’m not boasting of being some elite master pirate and internet jockey; the fact is that tech-savvy people do what I do, or rather I do what they do, because at the moment it’s easier and better. That’s all. And there are more people qualifying as tech-savvy every day. Media companies are realizing that, and TV ads, while not on their way out, are going to have to be heavily augmented with something else. What could it be? What did I say about the other ads — oh yes, unavoidable yet unobtrusive, simple yet functional. Okay, here’s one I just thought up as I typed this sentence. When you stream or download a show, have metadata or an on-screen menu or page (visible during the intro, ads, or whatnot) where you can buy associated items. But not just DVD sets. I mean, if someone’s watching episode 89, they either own episodes 1-60 already or will be buying them sooner or later anyway. You’re trying to sell God to the choir. Why not accessorize? The meta-page I theorize (an enormous advertisement in disguise) can have all manner of things: links to the coffee shop the characters were in. Prices and local availability for the clothes they wore. iTunes link for songs from the soundtrack. Related shows! Related books! Every time you provide an episode for free (if that continues) — with unskippable ad breaks for your regular ads! — you get to expose every viewer to a cornucopia of products that they are probably at least a little interested in. Can you say that about cable? And if you do say it, will people laugh?

How I learned to stop worrying and so on

But I seem to have wandered off from the original topic. Let’s get something straight. The world is already ad-supported. It always was. And it will continue to be. Don’t fight it. It’s like slipping into a warm bath. If Apple puts out an ad-supported version of OS X, or Google Checkout is built into Chrome OS, or Microsoft brings back Clippy to suggest sponsored websites, you can cry all you want, but know that advertising makes the world go round. For a brief, exciting time, you’ve been ahead of the curve, in a land where ad-men feared to tread. You hate advertising, and rightly so, because you’ve been subjected to it in its worst possible guise. For a decade at least, ads have been a lame, decrepit wolf in comically unconvincing sheep’s clothing. That’s changing — and while it’s too little, too late for some (the RIAA and MPAA for two, or their dignity at least), it’s a golden opportunity for others, and it means progress and improvement for the end user.

It’ll take some time, but the coming renaissance in advertising is going to happen whether you like it or not, just as the revolution in communications happened to the advertisers — who decidedly did not like it. They fancied themselves an immovable object, but the truly unstoppable force of progress has since relieved them of that idea. Users have been empowered to choose when, how, and from whom they will accept advertising. The race now is not to the biggest and flashiest ad, as it has been for generations, but to the very opposite end of the spectrum. The winner will be the one who best convinces the user that they are not being advertised to at all. Indeed, we are about to change the very definition of advertisement. Care to help?

Achtung, T-Mobile: if Project Dark is $50 unlimited, you’re in trouble

Put yourself in T-Mobile USA’s shoes for a moment: rumor has it that the guys who pay the bills aren’t happy. History, happenstance, and the realities of electromagnetics have left you with an oddball 3G frequency that literally no other carrier in the world uses (at least, not for HSPA). Larger competitors don’t take you as seriously as you’d like, and you don’t have smaller ones — they’re all regionals who don’t play in the same space you do. So what’s your next move?

Continue reading Achtung, T-Mobile: if Project Dark is $50 unlimited, you’re in trouble

Filed under: Cellphones, Handhelds, Wireless

Achtung, T-Mobile: if Project Dark is $50 unlimited, you’re in trouble originally appeared on Engadget on Mon, 12 Oct 2009 02:00:00 EST. Please see our terms for use of feeds.

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Entelligence: The HTC HD2 and the future of Windows Mobile

A few columns ago, I wrote how folks shouldn’t dismiss Windows Mobile. This week, Microsoft released Windows Mobile 6.5 and it’s further proof that this OS is very much a serious contender in the mobile OS platform wars. What makes Windows Mobile 6.5 work isn’t so much the OS per se, but rather the Windows Phones that are the basis for the ecosystem.

Despite Steve Ballmer himself apologizing for the delay of Window Mobile 7 a few days ago, there’s a lot in WinMo 6.5 that Microsoft should be proud of. Overall the OS itself has been tweaked a lot for performance — I’ve tried devices that were running WM 6.1 and were upgraded to 6.5 and there’s a dramatic difference in speed. Microsoft has also worked hard to make the new OS much more finger friendly, with UI elements that really required a stylus in the past much more usable with a finger instead. There’s also some nice integration with new services such at the marketplace for mobile applications and MyPhone synchronization.

That’s all well and good, but it’s one device that I’ve had the chance to use for just a few minutes that’s really affirmed my view of Windows Mobile viability, and it has me very excited about the platform. It’s the new standard for Windows Phones and it’s pretty much the device that every other Windows-powered phone is going to need to live up to. It’s called the HTC HD2 (code named Leo) and it’s a game changer in my opinion.

Continue reading Entelligence: The HTC HD2 and the future of Windows Mobile

Filed under: Cellphones

Entelligence: The HTC HD2 and the future of Windows Mobile originally appeared on Engadget on Tue, 06 Oct 2009 19:30:00 EST. Please see our terms for use of feeds.

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How Microsoft will lift us out of the IT-spending dumps

I was on a panel a few weeks ago with Rob Enderle a few weeks back and he was asked by an international journalist what he expected in terms of financial news in the next few months. He made a very interesting point that, being an Apple fanboy, I ignored at the time. He said that Windows 7 would drive a whole new wave of hardware buying and inflate (in a good way) IT spending.

I filed this tidbit away next to my thoughts of maybe one day buying a Zune, but then I cracked open the HP Envy 13 and thought back on my own recent experience with Windows 7— and what he’s saying makes sense.

A few calls later and I found that a number of IT guys I know are genuinely excited about installing Windows 7 in their shops, guys for whom Vista didn’t even register. We’re about see an IT renaissance, and it will be driven by Microsoft.

Remember: Apple may change the way we think, but Microsoft changes the way we spend. Windows 7 is a solid operating system with lots of great IT-oriented features, including an XP emulation mode, an imperative for skittish IT guys. It also runs fairly well on smaller notebooks (although Envy wasn’t technically a netbook, at least by HP’s emphatic definition, it’s still thin and light) and it has most of Vista’s eye-candy with none of the distrust most users had when they saw Vista’s eye-candy when it first came out.

Harbinger of things to come.

There are three forces at work here. First, there is the IT shop. They haven’t upgraded their machines since XP. XP was, at best, 2001 technology and by 2006 over 400 million desktops running the OS. Assuming that even half of those were paid XP seats at major corporations, and you understand that this monster would not just roll over and die. It costs money to upgrade — money companies did not have in late 2007 through all of 2008. Now, with a bit of a loosening in the credit markets, IT departments are going to be upgrading en masse, causing a surge in PC sales and sales of attendant products like drives, memory, and monitors.

Second, consumers are just about done with netbooks. This is an unpopular opinion, I know, but as evidenced by the Envy, the underpowered netbook will be replaced by a more powerful, slightly more expensive mid-tier model that will appeal to everyone, businesses included. Instead of a 15-inch Dell monster, road warriors will carry lighter Windows 7 machines with low-voltage but highly optimized components. Netbook advocates cite cloud storage and a lightweight OS, but when Internet Explorer takes forty seconds to load GMail because you’re running a single core Atom, you’re going to have upset customers. It’s getting harder and harder to go from a peppy computer to a slow one simply because the difference in speed is so staggering. The netbook will remain but it won’t be anybody’s every day computer.

Finally, it’s time for an gamer upgrade. The holidays are upon us, there are no new consoles to buy, and a new cohort of PC gamers is appearing: kids who grew up on powerful consoles like the XBox 360 and the PS2/PS3 family, kids who started gaming perhaps at age 10 and are now 16 or so, who are looking for a bit more power. Windows 7 will give them that slight perceived boost and, since it will come with new machines, it will increase the install base by accretion.

As much as we slobber all over Apple, Microsoft makes the world go around. Google or no Google, the desktop belongs to Redmond and Windows 7 is one of the building blocks of a strong future economy. Here’s hoping they can maintain their Office hegemony but even if they don’t, there’s always Google Wave.