Archive for the ‘death’ Category

Foxit eSlick E-Reader Nears its End

Smaller e-readers are dropping like flies as yet another device maker has announced it will get out of the e-reader hardware business.

Foxit has said it will “cease development” on its eSlick device that was once touted for being among the cheapest in the market and offering excellent support for PDF files. Instead it plans to offer its software to other digital books providers, says Foxit in a press release.

The death of the eSlick comes on the heels of similar news about devices from companies such as Audiovox and Plastic Logic. Price cuts by Amazon and Barnes & Noble, extreme competition and a shift in consumer interest toward more multi-purpose tablets have taken their toll on e-readers.

In contrast, Amazon’s newly revamped Kindle sold out in just days after its launch a week ago.

Since Amazon introduced the first generation Kindle in 2007, e-readers became one of the hottest consumer products. The category attracted more than a dozen companies, all of whom bought a black-and-white screen from E Ink, packaged it into a plastic casing and competed for consumer attention.

Mostly Kindle clones, many of these e-readers were near-identical in how they looked and the features they offered. Smaller e-reader makers also had to contend with Apple’s iPad, which launched in April. The iPad took away some consumers who were looking for features beyond just the ability to read digital books.

Meanwhile, Amazon stormed into a price war dropping the price of the Kindle 2 to $190 from $260 in response to cuts from Barnes & Noble on its Nook e-reader. A latest version of the Kindle with only Wi-Fi capability costs $140, now $10 cheaper than a similar Nook version.

This price war took its toll on smaller e-reader manufacturers. Foxit, which once claimed to have among the cheapest e-reader in the market, has now been left behind. It’s e-book reader with a 6-inch black-and-white E Ink display now costs $200.

For a small company like Foxit clearly cutting price on the eSlick to beat the Kindle is not a sustainable. Not surprisingly, Foxit says it will now focus on licensing its PDF and ePub technology to companies in the e-book market. As e-book sales grow, it is becoming clear that the e-reader category will have just three major brands: Amazon, Barnes & Noble and Sony, and a rival to take them all on: the Apple iPad.

See Also:

• Upstart E-readers Fade to Black as Tablets Gain Momentum
• 5 Things That Will Make E-Readers Better in 2010
• E-Readers Will Survive the Onslaught of Tablets
• Plastic Logic Que E-Reader Turns Into Vaporware
• Gallery: E-Readers Push Boundaries of Books

Photo: Foxit eSlick (knuton/Flickr)

Three Tesla employees killed in twin-engine plane crash

Very sad news to report this morning related to a plane crash in East Palo Alto, California, on Wednesday. A plane owned by Doug Bourn, senior electrical engineer for Tesla Motors, veered off course just after taking off in heavy fog and crashed into a neighborhood killing all three Tesla employees on board. Although four houses were damaged, no one on the ground was injured. Elon Musk, CEO of Tesla issued the following statement:

“Three Tesla employees were on board a plane that crashed in East Palo Alto early this morning. We are withholding their identities as we work with the relevant authorities to notify the families. Our thoughts and prayers are with them. Tesla is a small, tightly-knit company, and this is a tragic day for us.”

Although not technically rock stars, the engineers that produced the Tesla Roadster, the first production electric vehicle manufactured around lithium-Ion batteries, certainly rocked the automotive world. Tragic, indeed.

Three Tesla employees killed in twin-engine plane crash originally appeared on Engadget on Thu, 18 Feb 2010 03:38:00 EST. Please see our terms for use of feeds.

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