HTC You ad campaign unveiled (update: video!)
HTC’s definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that’s launching today. Considering HTC’s recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.
Update: And the commercials have gone live on YouTube as well — we gotta say, we’re pretty into them. Check ‘em after the break.
Continue reading HTC You ad campaign unveiled (update: video!)
Filed under: Cellphones
HTC You ad campaign unveiled (update: video!) originally appeared on Engadget on Mon, 26 Oct 2009 00:20:00 EST. Please see our terms for use of feeds.
Polaroid’s One Step film camera relaunching in 2010, nostalgists unite to celebrate
Call us crazy, but we never had much faith in the power of The Impossible Project to bring back the legendary Polaroid instant-print film camera. Despite our doubts (and those of the world), that very group has evidently caused quite a stir in the offices of Summit Global, which has today announced that the film-based One Step Camera is on track for a mid-2010 release. The Impossible Project will be in charge of producing a limited number of Polaroid-branded color and B&W Instant Films along the way, and just in case film isn’t really your bag, Summit is planning to issue a Polaroid TWO — described as the “digital version of the traditional camera that produces instant digital photos” — sometime next year. It’s all about bringing sexy back, y’all.
Read – Summit Global’s release
Read – The Impossible Project’s release
Filed under: Digital Cameras
Polaroid’s One Step film camera relaunching in 2010, nostalgists unite to celebrate originally appeared on Engadget on Tue, 13 Oct 2009 22:10:00 EST. Please see our terms for use of feeds.
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Posted: October 13th, 2009
at 11:10pm by Darren Murph
Topics: Film, ImpossibleProject, Instant Digital Camera, Instant film, InstantCamera, InstantDigitalCamera, InstantFilm, One Step, One Step camera, OneStep, OneStepCamera, Polaroid, Polaroid TWO, PolaroidTwo, Summit Global Group, SummitGlobalGroup, ZINK Imaging, ZinkImaging, brand, branding, camera, impossible, impossible project, instant camera, two, zink
