Motorola Droid ads invading mailboxes, too?
Because television and the internet can’t be the only media feeling the touch of the Droid’s marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can’t get enough of Motorola / Verizon’s Android device anyway, can you? A few more pics past the read link.
Filed under: Cellphones
Motorola Droid ads invading mailboxes, too? originally appeared on Engadget on Tue, 20 Oct 2009 22:32:00 EST. Please see our terms for use of feeds.
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Phil Schiller on Windows 7: ‘No matter how you look at it, it’s still Windows’
Windows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now — the Mac maker is actually planning a marketing counter-offensive to hit alongside 7’s debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. “Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?” Well — we’re sure most of you can think of several reasons. Of course, Microsoft has long said that most people will actually get Windows 7 when they purchase a new machine, which is one reason we’re seeing such an absolute flood of interesting and innovative new PC hardware — but Phil seems to remember that was also the company line about Vista, and homeboy isn’t backing down. “We’ve been through these transitions before, and no matter how you look at it-it’s still Windows.” Harsh burn, amigo. Any last predictions? “I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won’t.” We thought you might say something like that. Good thing we’re giving Steve Ballmer a chance to respond live on the air next week, no?
[Via AppleInsider]
Filed under: Software
Phil Schiller on Windows 7: ‘No matter how you look at it, it’s still Windows’ originally appeared on Engadget on Thu, 15 Oct 2009 12:39:00 EST. Please see our terms for use of feeds.
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Posted: October 15th, 2009
at 1:39pm by Nilay Patel
Topics: Ads, Apple, MacOsX, Microsoft, PhilSchiller, SnowLeopard, Windows7, ad, mac os x, marketing, phil schiller, snow leopard
You’ll Be Seeing Justin Long’s Smarmy Apple Face a Lot More Soon [Apple]
Windows 7 launches a week from today, so you’re probably ready for the Microsoft advertising blitz that’s already started. But are you prepared for the Apple Windows 7 onslaught?
Oh, that’s right. Apple sees Windows 7 as an opportunity for them just as much as it is for Microsoft, since people are looking to replace their computers. So, BusinessWeek says that a tidal wave of new ads is coming that’ll, for instance, make fun of the fact that upgrading to Windows 7 from XP ain’t easy. (Though, to be fair, of the three things that come in the Windows 7 box, one is a warning to XP users.)
Maybe, just maybe though, Apple will grant us an early Christmas gift in the form of actually new “Get a Mac” ads that aren’t from like 2006 (as much I appreciate John Hodgman’s brilliance in them). Somehow I doubt it. [BW]
Family Guy Windows 7 Clip Does Not Have Me Rushing To Set My DVR [Windows 7]
Earlier this morning we heard that Family Guy is teaming up with Microsoft to promote Windows 7 on an upcoming show. If this clip is anything to go by, I wouldn’t get your hopes up for comedy.
Again, Microsoft’s sponsorship of the show means that it will air commercial-free. Let’s hope the final version makes sitting through 30 minutes of this actually tolearable. [win741 via Ars Technica]
Posted: October 14th, 2009
at 3:10pm by Sean Fallon
Topics: Ads, Clips, Microsoft, Television, family guy, video, windows 7
Windows 7-branded ‘Family Guy’ special to air November 8th
Of all Microsoft’s advertising moves, this certainly falls in more clever side of the spectrum. Redmond et al. have announced they’ll be “sponsoring” a November 8th variety special on Fox, “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show.” The episode’ll be a mix of live-action musical performance and animated shorts with the usual celebrity cameos you’ve come to expect. This show will be commercial free, so long as you don’t count all the Windows 7 that’ll somehow be integrated — and that’s the most interesting mystery of all, how Microsoft will get its brand recognition without too many jabs from showrunner Seth McFarlane and company. If you don’t recall the last time McFarlane teamed up with a big company to enliven its image, check out video from “Burger King presents Seth MacFarlane’s Cavalcade of Cartoon Comedy,” a venture also done in tandem with one of the ad agencies responsible for this new deal, Crispin, Porter & Bogusky. It’s just after the break.
Update: As commenter Zebb reminded us, Bill Gates pulled off a cameo in Frasier “answering caller questions” about Windows XP. We couldn’t help but add it to the post just below, jump to the 2:20 mark for the relevant scene.
Continue reading Windows 7-branded ‘Family Guy’ special to air November 8th
Filed under: Software
Windows 7-branded ‘Family Guy’ special to air November 8th originally appeared on Engadget on Tue, 13 Oct 2009 22:36:00 EST. Please see our terms for use of feeds.
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Posted: October 13th, 2009
at 11:36pm by Ross Miller
Topics: Ads, Advertising, FamilyGuy, McFarlane, Microsoft, SethMcfarlane, Windows, Windows7, ad, advertisement, family guy, mc farlane, seth, seth mcfarlane, windows 7
