On Super Bowl Sunday, about 116 million viewers watched commercials touting Budweiser, Doritos and Coke — as well as spots promoting Flo TV, a service that promises to let you watch TV wherever you are.

It was a high-profile promotion for mobile TV, which despite years of innovation has failed to catch on outside of a few niches.

A mobile TV service from Qualcomm, Flo offers channels such as ESPN, Nickelodeon and Comedy Central for a monthly fee. You can watch Flo on your cellphone, in your car or on a dedicated device known as a personal television.

“Flo is a prepackaged entertainment experience,” says Alice Kim, senior vice president of strategy & corporate development for Flo TV. “It’s about portability,  it [is] about live video and it is complementary to your home experience.”

Mobile TV, which bring television news and shows to handheld devices, could be the next big thing for consumers who want to watch a game while on the subway, or catch up on their favorite TV show while waiting at the DMV. For instance, with Flo TV, you can get Jon Stewart on The Daily Show or live NBA games with a few clicks. The 3-inch screen is small, but it’s more convenient than a netbook.

But it’s a difficult sell. U.S. consumers so far have failed to jump on the mobile TV idea, even though it’s been around for years. Just about 1 percent of mobile users in the U.S. watch mobile TV. And even there, Flo faces some stiff competition. Rivals MobiTV and Sling Media also offer TV content to go. Last month, AT&T allowed iPhone users to access live and streaming TV on the Sling player over 3G. Meanwhile, a coalition of local broadcasters has formed a group called theOpen Mobile Video Coalition that attempts to bring free TV content to mobile devices.

“The idea is to be an alternative to the DVR,” says Ross Rubin, an analyst with research firm The NPD Group. “Prime time can be when you say it is or you can always tune in to live programming.”

Flo TV is alluring to some — especially when you have restless kids on your hands. Just ask Tyren Patterson, a Michigan-based Flo TV user who has been paying $25 a month for the service since 2006 on his LG Voyager. “When we go out and run errands or shopping and the kids get to start to antsy it’s good to be able to turn on Nickelodeon,” he says.

Patterson, a Verizon Wireless customer, has been a subscriber to Verizon’s V Cast service, which is powered by Flo TV.

“I use it everyday,” he says. “When you turn it on and start flipping the channels and see basketball games there’s the wow factor. The cost doesn’t matter then.”

Customers like Patterson may be few today (Qualcomm won’t disclose how many Flo TV users there are currently) but there are 200 million cellphone users who could become potential users, says the company. Flo rival MobiTV claims to have more than 7 million subscribers.

Where Flo TV says it hopes to distinguish itself is by offering the kind of shows and channels that most consumers would really want to watch, by offering high-quality video, and by time-shifting so you can watch shows when it’s convenient to you.

Flo — which stands for Forward Link Only — takes standard video signals and re-formats them for the mobile platform. Flo’s network operations center transcodes and compresses broadcast content into a single package that is sent to transmitters using satellite, microwave or optical fiber. The transmitters then send it to receiving devices over the 700-MHz spectrum.

“Flo TV’s network is explicitly designed for this and does a very good job of it,” says Rubin.

And because it’s a push technology with one-way data transmission, from the tower to the device, it doesn’t overload the network. Video through Flo TV is smooth and doesn’t stutter, says Kim. But to run Flo TV, devices need to have a special chip made by Qualcomm.

To popularize Flo TV, Qualcomm hopes to bring down the price of the service and offer it on a variety of devices. A personal TV that runs Flo costs $200 today, down from $250 just months before, Kim says. Meanwhile, AT&T has reduced subscription fees for the device to $10 a month from $15 earlier.

And on the road map are new devices such as a personal DVD player from Audiovox that will come with Flo TV, and a shot at the iPhone and iPod Touch market through a collaboration with battery and accessories maker Mophie.

“We are not trying to make a choice for the consumer, we are trying to give them choices,” says Kim.

See Also:

• Review: AT&T Mobile TV — Media Flows Like Greased Lightning
  
• Mobile TV, Video Market Will Be $15 Billion Worth of Huge
  
• Web/Mobile Video Will Overtake TV By 2013: Research Group
  
• Americans Don’t Care About Mobile TV

Megan Fox is an obvious choice, for obvious reasons (if she’s your thing): She had a Motoblur, and we’re a gadget blog! See? Obvious. Anyway, tweeting from a tub on her new phone, she pondered what would happen if she sent a picture of her bathing out to the world. Hijinks ensued, people were hurt, and even a gay couple somehow got distracted by the fox that is Megan Fox:

And such is the power of Fox that there were scenes that didn’t make the final cut.

Then there was Beyonce, fresh off her Grammy performance, performing again for Vizio. Surrounded by Internet memes and celebrities, Twitter and what appeared to be an army of automobile assembly line robots (hopefully not ones from Toyota), she sang and sold that company’s Via/Internet Apps technology. Think Internet on your HDTV, not because I say so or because that’s exactly what it is, but because that’s the message Vizio assaulted viewers with during the 60-second clip:

Tough love was the story for Intel’s Jeffrey the Robot. The commercial was supposedly for Intel’s Core processor line, but I know the truth: Robot uprising. It 20 years’ time we can all look back at this commercial, when poor Jeffrey was snubbed For The Last Time by his human overlords:

Lastly, there’s one we actually covered yesterday. Google. Its poignant ad about a search-happy boy in love with a French girl aired yesterday, on the Internet, which is probably fitting. We’ll revisit it again here if you missed it tonight:

Sigh.

Personally, for me the ads were a bit stale this year. Even the Bud Light beer ads, which have made me laugh out loud on occasion in years past, felt a little tired. Betty White was a standout though, and there were back-to-back ads depicting grown men in their underwear. Possibly a first there. Also a first: Seeing a two-timing baby talk about eTrade while his “milk-a-holic” girl on the side blew up his shit over a webcam.

The one Bud Light ad I will give props to, however, was their Autotune bit. It’s a stretch including here on Gizmodo, but we have a history with that app (iPhone, anyone?), and we’ll take an opportunity here to thank Budweiser for hopefully killing the tech off for good with this Super Bowl ad:

OK, I admit it, I smiled a bit watching that a second time. Guilty.

The entire crop is over at YouTube in one convenient package (Fox’s is notably absent at the moment, although they appear to be updating throughout the night).

Face? Meet palm. Microsoft’s decided to pull out of its co-sponsoring of “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show” after execs attending the taping came to the sudden conclusion that Family Guy-caliber jokes were to be told, tackling such topics as “deaf people, the Holocaust, feminine hygiene and incest.” We’re not sure how 10 years and over 120 episodes of offensive precedence bypassed Redmond’s radars, but man, that’s gotta be some strong personal bubble. A Microsoft representative said of the taping, “it became clear that the content was not a fit with the Windows brand.” The show will still air November 8th, pre-recorded Microsoft references in tow, but with a new as-of-yet unnamed sponsor. All we have of the now-doomed partnership is this brief video from the Windows “741″ student site — it’s after the break.

[Via The Raw Feed]

Continue reading Microsoft ditches Family Guy special… for being Family Guy

Filed under: Software

Microsoft ditches Family Guy special… for being Family Guy originally appeared on Engadget on Mon, 26 Oct 2009 18:46:00 EST. Please see our terms for use of feeds.

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General complaints about Vista are cleverly masked behind a series of “want” and “wish” scenarios, making Windows 7 less the specific solution to Vista and more the divine manifestation of an abstract ideal—something an IT dork would beg a genie for rather than begrudgingly buy and install after Vista let him down.

It’s a clever, forward-looking campaign. And I hope you like it, because starting today, these spots are going to be all over TV. [NYT via ZDNet]

Because television and the internet can’t be the only media feeling the touch of the Droid’s marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can’t get enough of Motorola / Verizon’s Android device anyway, can you? A few more pics past the read link.

Filed under: Cellphones

Motorola Droid ads invading mailboxes, too? originally appeared on Engadget on Tue, 20 Oct 2009 22:32:00 EST. Please see our terms for use of feeds.

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[Via AppleInsider]

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Phil Schiller on Windows 7: ‘No matter how you look at it, it’s still Windows’ originally appeared on Engadget on Thu, 15 Oct 2009 12:39:00 EST. Please see our terms for use of feeds.

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Oh, that’s right. Apple sees Windows 7 as an opportunity for them just as much as it is for Microsoft, since people are looking to replace their computers. So, BusinessWeek says that a tidal wave of new ads is coming that’ll, for instance, make fun of the fact that upgrading to Windows 7 from XP ain’t easy. (Though, to be fair, of the three things that come in the Windows 7 box, one is a warning to XP users.)

Maybe, just maybe though, Apple will grant us an early Christmas gift in the form of actually new “Get a Mac” ads that aren’t from like 2006 (as much I appreciate John Hodgman’s brilliance in them). Somehow I doubt it. [BW]

Again, Microsoft’s sponsorship of the show means that it will air commercial-free. Let’s hope the final version makes sitting through 30 minutes of this actually tolearable. [win741 via Ars Technica]

Of all Microsoft’s advertising moves, this certainly falls in more clever side of the spectrum. Redmond et al. have announced they’ll be “sponsoring” a November 8th variety special on Fox, “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show.” The episode’ll be a mix of live-action musical performance and animated shorts with the usual celebrity cameos you’ve come to expect. This show will be commercial free, so long as you don’t count all the Windows 7 that’ll somehow be integrated — and that’s the most interesting mystery of all, how Microsoft will get its brand recognition without too many jabs from showrunner Seth McFarlane and company. If you don’t recall the last time McFarlane teamed up with a big company to enliven its image, check out video from “Burger King presents Seth MacFarlane’s Cavalcade of Cartoon Comedy,” a venture also done in tandem with one of the ad agencies responsible for this new deal, Crispin, Porter & Bogusky. It’s just after the break.

Update: As commenter Zebb reminded us, Bill Gates pulled off a cameo in Frasier “answering caller questions” about Windows XP. We couldn’t help but add it to the post just below, jump to the 2:20 mark for the relevant scene.

Continue reading Windows 7-branded ‘Family Guy’ special to air November 8th

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Windows 7-branded ‘Family Guy’ special to air November 8th originally appeared on Engadget on Tue, 13 Oct 2009 22:36:00 EST. Please see our terms for use of feeds.

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