Archive for the ‘ad’ Category

Microsoft makes a funny with Marketplace ‘apps lab’

It’s another Microsoft video, another few minutes of hilarious, unintentional pain. This time Microsoft is tackling the topic of apps, riffing on the abundance of gimmick apps for the iPhone. Unfortunately for Microsoft, we’d think the last thing it would want to do is draw comparisons between Apple’s App Store and the company’s freshly minted Windows Marketplace for Mobile. Video is after the break.

[Via TUAW]

Continue reading Microsoft makes a funny with Marketplace ‘apps lab’

Filed under: Cellphones

Microsoft makes a funny with Marketplace ‘apps lab’ originally appeared on Engadget on Wed, 21 Oct 2009 21:30:00 EST. Please see our terms for use of feeds.

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Posted: October 21st, 2009
at 10:30pm by Paul Miller

Topics: Microsoft, WindowsMobile, WindowsMobileMarketplace, ad, marketplace, video, windows mobile, windows mobile marketplace

Motorola Droid ads invading mailboxes, too?

Because television and the internet can’t be the only media feeling the touch of the Droid’s marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can’t get enough of Motorola / Verizon’s Android device anyway, can you? A few more pics past the read link.

Filed under: Cellphones

Motorola Droid ads invading mailboxes, too? originally appeared on Engadget on Tue, 20 Oct 2009 22:32:00 EST. Please see our terms for use of feeds.

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Posted: October 20th, 2009
at 11:32pm by Ross Miller

Topics: Ads, Android, Motorola, ad, droid, mailer, marketing, promotion, promotional, verizon

Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’

We knew Verizon Wireless would soon be throwing caution to the wind in an effort to sway uncommitted smartphone buyers towards Big Red, and it looks like the November-bound Motorola Droid will be VZW’s anti-iPhone. The spot, which launched tonight and can be view in its entirety after the break, is a 30 second clip that begins by mocking Apple’s cutesy music and iconic font typically seen in iPhone plugs. It reels off a number of things that the iPhone can’t do, and then abruptly goes into full-on tease mode by flashing glimpses of a robot-controlled future and a tagline that simply states: “Droid Does.” No shots of the actual Motorola Droid (or Sholes, as it was known in the past) are shown, but a dedicated teaser portal has already been erected; through that, we’re told that the phone will boast Android 2.0 and a 5 megapixel camera. At this point, we’d say the gloves are definitely off — AT&T, have anything to say for yourself, or is the iPhone doing just fine on its own?

[Thanks to everyone who sent this in]

Gallery: Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’

Continue reading Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’

Filed under: Cellphones

Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’ originally appeared on Engadget on Sat, 17 Oct 2009 22:04:00 EST. Please see our terms for use of feeds.

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Posted: October 17th, 2009
at 11:04pm by Darren Murph

Topics: Android, Motorola, Motorola Droid, Motorola sholes, MotorolaDroid, MotorolaSholes, VerizonWireless, ad, commercial, droid, google, moto, sholes, verizon, verizon wireless, video

Verizon asks ‘if the iDoesn’t, what does?’

The “there’s a map for that” ad was a pretty aggressive way to broadside AT&T and the iPhone, but it looks like Verizon’s just getting warmed up. We’re hearing that the carrier will be kicking off a major new campaign this evening during the Yankees-Angels game that’ll feature “a very different look and a whole new attitude,” calling out the “iDevice” (their words, not ours) for all the things it can’t do. That’s a bold offensive for a carrier that historically has lacked breadth and depth in its smartphone lineup, but with the big new Android releases coming down the pike, this might be perfect timing — and a strong implication that we can seriously put those endless Verizon iPhone rumors to bed for a little while.

Filed under: Cellphones, Handhelds

Verizon asks ‘if the iDoesn’t, what does?’ originally appeared on Engadget on Sat, 17 Oct 2009 14:01:00 EST. Please see our terms for use of feeds.

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Posted: October 17th, 2009
at 3:01pm by Chris Ziegler

Topics: AdCampaign, ad, ad campaign, att, campaign, iPhone, idevice, idoesnt, verizon, vzw

Phil Schiller on Windows 7: ‘No matter how you look at it, it’s still Windows’

Windows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now — the Mac maker is actually planning a marketing counter-offensive to hit alongside 7’s debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. “Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?” Well — we’re sure most of you can think of several reasons. Of course, Microsoft has long said that most people will actually get Windows 7 when they purchase a new machine, which is one reason we’re seeing such an absolute flood of interesting and innovative new PC hardware — but Phil seems to remember that was also the company line about Vista, and homeboy isn’t backing down. “We’ve been through these transitions before, and no matter how you look at it-it’s still Windows.” Harsh burn, amigo. Any last predictions? “I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won’t.” We thought you might say something like that. Good thing we’re giving Steve Ballmer a chance to respond live on the air next week, no?